Women Founders Share Reactions to Union Budget 2026

By: WE Staff

Tamanna Gupta, Founder, Umanshi Marketing

Tamanna Gupta is founder of Umanshi Marketing, a full-stack marketing and branding agency that helps startups, SMEs, social impact organizations to grow by unleashing their potential.

“The 2026 Budget is a clear signal that the government is pivoting from simple credit support to long-term equity and ecosystem depth. As a founder, I see the ₹10,000 crore SME Growth Fund as a massive catalyst. It isn’t just about survival anymore; it’s about giving MSMEs the risk capital they need to scale into 'Indian Champions.' For the marketing world, this translates to a surge in brands moving from local visibility to national and global storytelling.

The scale of digital ambition is equally staggering—nearly doubling the Electronics Component Manufacturing outlay to ₹40,000 crore and the push for the 'Orange Economy' through AVGC labs in 15,000 schools shows a commitment to the creative and tech-led workforce of the future. While the ₹12.2 lakh crore capex target will drive industrial demand, the success for agencies like ours will lie in helping these newly formalized MSMEs navigate a more sophisticated, AI-integrated marketplace. It’s a 'performance-first' budget, and we are ready to help brands meet that standard.”