Women to Drive 58% of Europe Cosmetics Market Share by 2034

By: WE Staff | Tuesday, 17 February 2026

• The Europe cosmetics market was valued at USD 111.3 billion in 2025
• It is expected to reach USD 138.7 billion in 2034, growing at a CAGR of 2.5% from 2026 to 2034
• This is due to the rising demand for high-end and sustainable beauty products

The European cosmetics market is expected to reach values of USD 111.3 billion in 2025 and USD 138.7 billion at the end of 2034, showing growth at a Compounded Annual Growth Rate (CAGR) of 2.5 percent from 2026-2034.

There are multiple reasons contributing to this growth, such as continued premium and eco- friendly trends, and the growing demand for skincare and personal care routines, as well as the rise of digital beauty platforms.

The rise of demand for clean labels (i.e. no additional ingredients) and personalized products are also leading to faster growth in this market.

In 2025, the skincare and sun care segment of the overall European cosmetics market will represent 33 percent of the market total, as individuals continue to be educated on the benefits of effective skincare and protection from the sun.

The majority of product sales in the current cosmetics market are from well-established traditional products that are purchased because of the known quality of the product, as well as trust, availability, and price points.

Approximately 58 percent of total cosmetics sold in 2025 are anticipated to be sold to women, as cosmetics and skincare will continue to be an important aspect of their shopping habits. Hypermarkets will continue to be the largest distribution channel for cosmetics, with an estimated market share of 32 percent.

The major factors driving the market include consumers giving more importance to skin care and overall wellness, with cosmetics becoming a part of overall skin care.

Companies such as Oriflame are working on the development of customized wellness products, while preventive skin care for the younger generation is increasing the usage rate of products.

The rise in digital retail and e-commerce platforms is also adding to the growth of the market, with the European e-commerce market predicted to grow from USD 3.96 trillion in 2024 to over USD 8.46 trillion by 2033. Virtual try-on technology and social commerce are also adding to this growth.

There is also a growing demand for diverse beauty products, with European consumers looking for products that suit a wide range of skin tones and types.

This has resulted in the development of more shades and products to suit different skin types, as well as a growing demand for gender-neutral and male grooming products.