Wealth Company Launches 'MF DIDI' to Transform MF Distribution with an Inclusive Approach

By: WE staff | Wednesday, 13 August 2025

• The Wealth Company Mutual Fund, which is a member of the Pantomath Group, introduces MF DIDI
• An Initiative to educate and empower women as distributors of mutual funds

• Provides sponsored training to enable participants to become certified mutual fund distributors

Wealth Company Mutual Fund (Wealth Company Asset Management Holdings Private Limited) – a Pantomath Group entity – has made a significant and inclusive move to revolutionize the mutual fund distribution sector with the introduction of MF DIDI. The first-of-industry sponsored training initiative is aimed at empowering graduate women from Tier II and Tier III cities of India to become certified mutual fund distributors.

Focused on realizing the potential of educated, economically inactive women, MF DIDI is looking at bringing onboard 1,000 certified distributors by FY26, scaling up to 5,000 in three years. The program is aligned with NISM V certification standards and provides systematic training on mutual fund basics, compounding power, investor awareness, and ethical practices in distribution.

Operationalized in the grassroots through women self-help groups, the program utilizes community-based governance to spot and support potential women locally. An MF DIDI mascot will be specially appointed to help build a stronger bond with communities in the near future. Upon certification, participants will have the freedom to sell any mutual fund scheme, not limited to that of The Wealth Company, thus increasing their earning capacity and deepening financial inclusion for Bharat.

Madhu Lunawat, The Wealth Company Mutual Fund Founder, MD & CEO, said, "MF DIDI is about empowering women to build their wealth and freedom. It's about leveraging the power of women to help India reach a $5 trillion economy and ensuring they take their rightful place in the growth story of the country."

Echoing this vision, Debasish Mohanty, Chief Strategy Officer, added, “MF DIDI addresses two critical gaps – the shortage of distributors in smaller cities and the untapped potential of educated women. This industry-first initiative calls on AMCs, RTAs, and other ecosystem stakeholders to join forces, because the transformation we seek can’t happen in silos.”

By integrating skills development, earning capacity, and community confidence, MF DIDI is more than a corporate effort – it's an invitation to rethink mutual fund distribution channels and get financial inclusion properly inclusive.