Axis Mutual Fund reveals 72% Women Investors Make Independent Decisions

By: WE Staff | Monday, 1 July 2024

The Women Investment Behavior Report 2024 by Axis Mutual Fund reveals that 72 per cent of women investors make independent decisions, with 75 per cent aged 25-34 and 70 per cent aged 35-44. They invest 37 per cent more in mutual funds, preferring long-term growth.

Women persist with their investments 22 per cent longer than men, considering a five-year tenure. In addition to this, Fintech adoption has also increased from 14 per cent to 55 per cent in five years, enabling them to make savvy investment choices. The report states that B30 cities' women prefer traditional investments like fixed deposits and gold, while T30 cities' women explore newer options like mutual funds, stocks, and start-ups.

Women's investment decisions are influenced by factors such as financial independence, long-term perspective, risk management, education, empowerment, and digital accessibility. They seek financial autonomy, focus on long-term investments, and diversify portfolios. Financial literacy is crucial for wise investment, and women actively participate in wealth creation.

MD & CEO, of Axis AMC, B Gopkumar, and CIO, of Axis AMC, Ashish Gupta expressed their views and said that Axis AMC is witnessing a significant shift in the mutual fund industry, with women becoming a significant part of its investor base. Women make up 30 per cent of Axis Mutual Fund's customer base and hold 35 per cent of total assets under management. Their data-driven approach and focus on long-term goals are driving impressive investment outcomes.