Proxima Appoints Nadia Chand as Marketing Director for APAC Expansion

By: WE Staff | Friday, 20 February 2026

• Proxima has named Nadia Chand its latest Marketing Director
• She comes over to Proxima five months after the merger between Proxima and ArcBlue
• Nadia has a solid background of B2B marketing with nearly 8 years of experience

Proxima, a global supply chain and procurement solution provider, has named Nadia Chand as its new Marketing Director to further develop its brand presence throughout the Asia Pacific Region as part of the firm’s ongoing growth strategy.

Nadia brings almost eight years of experience in B2B marketing and previously served as the Marketing Director (APAC) at TEAM LEWIS, where she was responsible for go-to-market strategies, lead generation, and content marketing across the Asia Pacific.

“I am excited to join Proxima and be part of growing the Brand during such a significant time of expansion in the region,” said Nadia.

“The company’s growth plans throughout the APAC region coincides perfectly with my experience leading marketing programs that generate growth in complex & diverse markets. This is a very exciting time for Proxima, and I look forward to making a positive contribution in establishing a strong and consistent brand presence while ensuring our strategic approach resonates with our customers' needs within their specific geographic markets throughout the region."

Jo Scott, Vice President of Global Marketing at Proxima, said, “We are delighted to welcome Nadia to Proxima at this critical stage. Her knowledge of the APAC markets and her track record of success in B2B marketing make her the perfect person to head up our expansion plans.”

They further added, “Nadia’s skill in ensuring global brand consistency while remaining relevant to local markets will be critical as we look to build on the foundations laid by our merger with ArcBlue and continue to establish ourselves in the region.”

The appointment of Chand has been made at a stage when there is an increasing need for procurement expertise as firms in the APAC region are now concentrating on cost transformation, supply chain, and operational efficiency.

As Nadia said, “APAC is not a homogenous market, but rather a region comprising a variety of economies, cultures, and market conditions. I will be working very closely with both our regional and global teams to ensure that our value proposition is articulated while adapting our strategy to address the key priorities of each market. It’s all about clarity, consistency, and building strong local connections.”

Looking forward to the next 12 to 18 months, Chand’s measure of success would include “a strong and identifiable market presence in key markets coupled with a strong brand story and heightened awareness among clients and talent.”