Decoding Marketing in the Digital Era

By: Rachita Sharma, Managing Editor | Wednesday, 19 November 2025

In today’s hyper competitive world, marketing has become the backbone for making a business venture successful. Good marketing ensures strong brand building, fostering connect with consumers and reaching out to prospective customers.

The marketing function has also seen a plethora of women leaders making their mark in the field. A host of women have been helping their respective companies expand their market share and scaling along their product & services portfolio. It is encouraging to note that within some of the world’s leading companies, women are as likely to be influential CMOs as men, accounting for almost 45 percent (near to half) of the total CMO roles.

In the current edition of Women Entrepreneurs Review magazine, we shine the spotlight on some of India’s most promising marketing leaders. In in depth interviews, these women CMOs take us through their professional journeys and share their thoughts on the future of marketing in India and beyond.

In this special magazine edition, hear from Aakriti Bansal, a young business entrepreneur who has carved a niche as both a marketing visionary and a social impact advocate. As the Manging Director at Auric Lifestyle, she aligns business growth owing to her sharp marketing acumen and creativity. Stepping into the corporate world with global names like L’Oréal and Noise, Aakriti has been driving successful businesses built on meaningful connections that drive long-term value.

Speaking about the future of marketing, she says, “As the market continues to evolve digitally, AI-generated content is quickly becoming the new standard. We are entering a phase where professionals skilled in tools will be high in demand. With a shift in the marketing landscape, what sets people apart is proven experience, a strong content portfolio, real audience engagement or the ability to grow a digital presence.”

Another leader to share her industry insights in the current magazine edition is Trina Moitra, the Chief Marketing Officer at Convert. With a forward-looking approach to marketing and building trusted networks, she champions the idea that future marketers must be full-stack professionals with systems thinking and design thinking, creating impactful customer experiences.

Explaining her thoughts on the future of marketing, she says, “Marketers will need to evolve into true full-stack professionals to stay relevant. The traditional “T-shaped” model, going deep in one area and knowing a bit about the rest, won’t be enough. With AI handling parts of the work, one still requires hands-on experience across all layers of marketing to quality-check output and ensure they are genuinely impactful.”

Read more such insightful takes on the evolution of marketing in India and more in the current magazine edition of WER.

Your thoughts are welcome.