Designing the Blueprint for Success

By: Rachita Sharma, Managing Editor | Friday, 14 November 2025

Today’s business landscape is increasingly dynamic, competitive, and fast-evolving. What was once a domain dominated almost entirely by men is now steadily reshaping to include and elevate women as well. This shift has become noticeably prominent over the past few decades.

Women, known for their remarkable ability to multitask and adapt, are advancing into the corporate world with unprecedented speed. Today, gender diversity in leadership isn’t just a matter of equality; it is a strategic advantage that enhances innovation, strengthens teams, and ultimately drives profitability.

A McKinsey report, "Women in the Workplace," emphasizes the enormous financial benefits of gender diversity. According to the results of the firm, companies with considerable female participation in senior positions can generate up to 50% greater earnings and share performance.

However, women continue to be underrepresented at top leadership roles. Most women fall out of the workforce in middle management, a trend that needs to be addressed immediately.

As few omen make it to the very top of the ladder, it makes it even more critical for us to celebrate the ones who do. They are the pioneers who are charting the blueprint of success for aspiring women leaders.

In the current edition of WER magazine, we introduce you to a few such women leaders.

Meet, Amrita Biswas, Director, ORG India. She is a passionate market research expert specializing in transformative research empowering organizations through data-driven decision-making. As a Director and equity holder at ORG India, Amrita plays a strategic role in driving key research and consulting engagements. International exposure has enriched her research acumen and reinforced commitment to ethical standards and methodological rigor. For Amrita, impactful research stems from a blend of integrity and purpose which are essential in driving meaningful transformations across sectors.

We also feature Tanushri Shukla Kansal, a seasoned business leader who’s currently serving at Acme Creation. Having a microbiology and biotechnology background, she ventured into the textile industry without any prior experience. Now, she handles the sales, HR and the IT department of Acme as Managing Director.

Read in depth interview with these women leaders to know more about their professional journeys.

Your thoughts are welcome.