Why Are Dermatologist-Led Beauty Brands More Trustworthy To Consumers?

By: Dr. Sonia Tekchandani,Celebrity Dermatologist, and Founder of Tender Skin International, Mumbai, Pune & Dubai.

She is a renowned celebrity dermatologist and renowned as one of the best skin doctors in Mumbai and co-founder of Tender Skin International, India & UAE. With over 25 years of clinical & teaching experience, she is known for her par-excellence injector skills and her eye for facial aesthetics.

Her skin clinics have been awarded the best skin clinic in Mumbai and best skin clinic in Pune respectively & she has recently been listed as the TOP 50 dermatologists of India in 2020. She is an established author of 2 books, industry pioneer, and leading expert in aesthetic medicine and a staunch supporter of ‘Women Empowerment Movement'.

The beauty industry is always on the rise. The industry is saturated with various brands and tons of beauty products. For consumers, it becomes extremely perplexing to choose the right product for themselves in a pool of products. When it comes to skincare and haircare, people tend to be more careful as they do not wish to end up having any harmful side effects from the products they are using on themselves.

Alluring commercials and false expectations often lead consumers to pick up the wrong brand for themselves, which can be harmful in the long run. A brand always receives trust and loyalty from consumers when it is backed up by experts and science. The good news is that nowadays, there are quite a few dermatologist-led beauty brands that are gradually gaining importance from consumers. They can see a huge difference in how the brands are developed, what products are being made, and what kind of ingredients are put into them. The transparency and the research behind a dermatologist-led brand establish a deeper connection with consumers.

Moreover, people are getting a lot of misinformation through social media about beauty and skincare in general. But when a beauty brand is associated with a dermatologist, consumers get assurance, and trust is built.

Reasons people are leaning towards dermatologist-led beauty brand

● Research

With the availability of the internet, people have become more aware of what is right and what is wrong. Before purchasing a product, consumers spend an ample amount of time researching the product and its ingredients, whether it would be suitable for their skin type, or if there are any possible side effects of the products and etc. Besides, today, consumers are even more aware of what works for their skin type and what kind of ingredients they should put into their skin. A dermatologist-led brand is already backed up by heavy research and science. Each product is minutely chosen, and behind the scenes, tons of research work go on. Moreover, these brands have products that are meant to solve a specific skin or hair issue. Hence, it becomes easier for consumers to choose the right product for themselves as well.

● Transparency

All dermatologist-led beauty brands are completely transparent about how the products are made and what kind of ingredients are used. The clear ingredient list, along with how to use the product, at the back of the products keeps the transparency level intact with the consumers. Also, dermatologists-led beauty brands have their own official social media page where they go into detail with the ingredients, products, and making. The explanation behind each product and who is eligible to use it gives consumers a lot of confidence before they make their purchase.

● Safety assurance

A dermatologist-led beauty brand gives more safety assurance than any other beauty brand. People are extremely conscious of what is safe and what can be harmful in the future. All dermatologist-led beauty brands are certified, and the products are circulated in the market after getting approval. Each of the products passes all the safety norms and undergoes strict rules and regulations. Consumers can safely use these products, and this makes them lean towards dermat-led brands even more.

● Association of a dermatologist

A dermatologist spends hours and hours on research before coming up with a single product. In a market that is full of various beauty products, a dermatologist ensures that each product is made with utmost sincerity, science, knowledge, and expertise. These brands set realistic expectations for their consumers and try to cater to various types of skin and hair concerns using minimal products. The thought process and the toil of a dermatologist behind a brand help to create a solid identity among the consumers, and eventually, a long-lasting, trustworthy bond is created.

The new approach to beauty brands from the perspective of dermatologists, combined with their own expertise and knowledge, is gaining popularity and admiration from consumers all across.