How India's Favorite Fashion Brands Prepare for Festive Season

By: WE staff

As Diwali lights begin to line homes and marketplaces, the best time of the year is here. Amidst the celebrations, India is also gearing up to shop. The fashion retail sector is already buzzing with a flurry of activity as consumers throng offline and online marketplaces to get their shopping fix for the festive season. With the new GST reforms coming into play, consumers are even more excited to shop for themselves and their near ones.

Festive shopping during Diwali has essentially been a major driver of the retail sector in India where fashion is the leading contributor. Online fashion sales in 2024 went up by 42% which was a double of what other categories such as the Consumer-Packaged Goods, according to The Financial Express.

This Diwali, retailers hold an optimistic view that these elements will come together to produce sales that are beyond any previous records, as consumers will be able to take advantage of both the festive discounts and the benefits of the simplified taxation system. The Confederation of All India Traders has forecasted Diwali trade to exceed ₹4.75 lakh crore (around $53.5 billion).

Fashion and lifestyle retail brands are gearing up to give shoppers exciting product lines while also connecting with them through thoughtful marketing campaigns. We hear what some of India’s top clothing, jewelry and lifestyle brands have in store for women consumers this Diwali season.

Mukta Nakra from Marks and Spencer Reliance India, Aanchal Saini, CEO, Flyrobe, and Disha Shah, Founder & Designer, DiAi Designs, share with us how these brands are delighting women buyers this festive season. From big ticket discounts, heartfelt storytelling and exciting product launches, these women leaders share with WER the brands’ playbook this Diwali.