Women's Wellness Platform Yoginii to Onboard 100 Wellness Brands

By: WE Staff | Thursday, 26 February 2026

• Yoginii plans to feature 100+ wellness brands in the coming year
• The platform is beneficial for Indian entrepreneurs
• The platform was launched to make wellness accessible to women

Yoginii, which is India's first wellness platform that focuses on Women will expand to include more than one hundred curated wellness brands and will increase their commitment to supporting Indian Entrepreneurs throughout India over the next year.

Yoginii was built as a woman-focused marketplace to create a more accessible, inclusive and relatable experience for everyday women seeking their own wellness.

The company is focused on creating a strong ecosystem around startups and small to medium-sized brands based in India who will benefit from the support, visibility and credibility that come with being part of the brand.

It has partnered with multiple women-founded brands and companies (i.e., Brown Strap, Kohl and Spice, Nomwom, and Atom Eats) and has continued to build a community of like-minded brands to form a curated marketplace based on intention, authenticity and lived experiences.

According to Kashika Malhotra (Founder), "Yoginii is committed to creating a space in which Indian Entrepreneurs have a sense of belonging while helping their brands achieve visibility and credibility within extremely competitive markets. At Yoginii we feel that by creating an environment in which woman builds for other women, the resulting solutions become much more thought-out and are inherently based on real needs."

Unlike traditional e-commerce marketplaces that emphasize scale and discounts, Yoginii takes a more curated approach.

Each brand partner is assessed for the quality of their products, their ethics, ingredient disclosure, and how well their offerings align with the physical, emotional, and lifestyle needs of women.

Also enables storytelling, community engagement, and joint marketing activities to help smaller brands build sustained awareness.

The strategy to onboard more than 100 wellness brands in the next year indicates the rising need in the women’s wellness space and the confidence in building a robust network of purpose-driven entrepreneurs.

As the platform scales, it seeks to be both a marketplace and a growth partner, providing access to a high-intent women-first audience and brand-building opportunities.

With this strategic scaling plan, Yoginii is dedicated to becoming India’s number one women-first wellbeing ecosystem and helping the next generation of entrepreneurs.