Women-Led Wellness Marketplace Yoginii Launches in India

By: WE staff | Tuesday, 16 December 2025

• Yoginii is India’s first women-led wellness marketplace. It launched on 13 December 2025
• The platform integrates curated products, expert-led content, and community programmes
• It focuses on women's emotional, mental and physical health

Yoginii, which is called the country’s first women-centric wellbeing marketplace, was launched on December 13, 2025. Yoginii aims to provide curated offerings in products, content, and programs in an attempt to address women’s emotional, mental, and physical wellbeing.

The product has been developed to fill a gap in the Indian wellness industry, where solutions are viewed as costly and aesthetic-oriented with less feasibility in everyday lives of most working women. Yoginii wants to make wellness more feasible and relevant in everyday lives.

As per Kashika Malhotra, a founder at Kashika Malhotra & Associates, "The whole idea of this platform is really to give access to women to good products, good information, and a good ecosystem without bringing in additional complexity or pressure into their lives."

Yoginii will launch with over 20 Indian wellness and lifestyle brands and 250 products in categories such as skincare and body products, hormonal and menstrual health, supplements, mindful nutrition, functional foods, aromatherapy, and self-care.

Brands will be curated based on criteria such as product ingredient disclosure, safety and efficacy measures, alignment with women’s health requirements, sustainability and ethics, and scientific/AYUSH-backed composition. Other brands launching on Yoginii include Outlive, Gunam Beauty, and Nuvie.

The platform has also formed partnerships with over 30 brands, content creators, and wellness practitioners in such areas as dermatology, nutrition, and mental wellness.

Yoginii already has a pre-existing clientele in digital media and is used primarily by people in the 18 to 40-year-old age group. The main users are urban females aged 21 to 35 years, and an increase is being seen on social media sites, in newsletter subscriptions, and usage.

The business model is based on a multi-channel revenue stream which includes marketplace commissions, brand collaborations, expert-driven sessions, and future-oriented subscription offerings.

Although in a very nascent stage, Yoginii operates in a global market for women’s wellbeing with immense search demand in segments such as hormones, menstruality, fitness, and preventative wellbeing.

Under its FY26 plans for expansion, Yoginii proposes to invest ₹90 lakh in capital over a period of three quarters. The investment would be used in launch and customer acquisition in Q1, building a community and scaling marketing in Q2, and other festive activities in Q3. Based on their present momentum, they hope to see an increase in order volume in their first year of operations.