Skechers collaborates with Mumbai Indians as Official Kit Partner
By: WE Staff | Friday, 23 February 2024
Skechers, a very well-known firm recognized for its comfort technology, has united with the powerhouse in global franchise cricket, Mumbai Indians. Skechers became the endorsed kit partner of MI team. Both the teams of Mumbai Indians, Men and Women, shall wear Skechers-branded match kits combining style with sports.
Monisha Jaisingh, an Indian fashion designer, has designed exclusive jerseys for the women’s team of Mumbai Indians. The jerseys have been designed by taking inspiration from peacock which exemplifies power on top of elegance. The colour combination for the attire has vibrant blues and coral-peach hues which shall represent the ferocious spirit of the women players.
Monisha expresses her remarks on the colour selection, saying, "The peacock is a symbol of strength and pride, and we wanted the jersey to reflect these qualities. The vibrant blues of the feathers, the coral-peach inspired by the stem, and the gradient pattern resembling the peacock's majestic spread – all come together to create a design that is as fierce and beautiful as the players who will wear them."
Rahul Vira, CEO, Skechers Asia Pvt. Ltd. Expressed his enthusiasm for this collaboration and said, “We are delighted to collaborate with Mumbai Indians and bring together the best of sports and comfort. Mumbai Indians’ winning spirit with Monisha Jaising’s expertise in design, coupled with Skechers’ commitment to performance and comfort, will redefine the player’s on-field style.
He added, “This collaboration is a perfect synergy of style and sportsmanship, and we look forward to creating memorable moments together.”
Additionally, a spokesperson from Mumbai Indians remarked, “The partnership between Mumbai Indians and Skechers is a strategic one—building on the global potential of brand MI and the strong international position of Skechers. We look forward to working with them, keeping fans as the priority, as we introduce new, exciting and accessible products, both at home and globally. This partnership is in perfect alignment with our goals as we continue to make Mumbai Indians the biggest franchise cricket brand in the world.”
This new partnership shall show a unique style, and will set an exciting chapter in cricket’s fashion and sportsmanship.