Amazon India & GAME collaborates for Digital Rise of Female Businesses

By: WE Staff | Friday, 23 February 2024

In order to support the digital rise of women entrepreneurs in India, Amazon India and the Global Alliance for Mass Entrepreneurship (GAME) have collaborated. Around 25,000 female entrepreneurs and artisans from the Tier 2 & Tier 3 cities as well as others beyond are to be empowered by this collaboration. Amazon India will provide the necessities of resources and support to these women that they require to succeed in the digital world through the Saheli Initiative.

Amazon India will also drive free workshops, and training sessions, help with onboarding, and continue to support the sellers as a part of the Saheli program. Support and instruction in areas like performance marketing, digital marketing methods, product listing optimization, and advertising strategies will be provided to these female business holders. They will also get access to data analysis and data-driven insights to better comprehend consumer behavior and industry trends.

The Global Alliance for Mass Entrepreneurship (GAME) will help these entrepreneurs develop their digital marketing abilities and strengthen their company capacity. GAME also plans to support the female entrepreneurs of India by establishing collaborative brands. Their Women Economic Empowerment (WEE) initiative seeks to improve the chances for female entrepreneurs to earn their living by traveling to various locations and business partners.

Amazon India is supporting women entrepreneurs is driving scalable enterprises through initiatives like Saheli, demonstrating the power of e-commerce in societal well-being and economic growth.