- Sharvari was named the new Brand Icon by Nykaa, the top beauty and lifestyle brand in India
- A rising Bollywood star, Sharvari is renowned for her modern style and easy confidence
- By this affiliation, Nykaa hopes to increase its attractiveness to Gen Z and millennial customers
The new Brand Icon for Nykaa is Sharvari, a rising Bollywood star. Sharvari is renowned for her confident charm, up-to-date sense of style, and capacity to engage young audiences. She perfectly captures the essence of the current generation. Her vibrant personality and sincere voice make her the ideal person to inspire and engage beauty enthusiasts across India.
As India takes the lead in the global beauty movement, Nykaa keeps setting the bar high. Nykaa, a cultural force that is transforming the way people perceive, communicate, and share beauty, is commended for offering a wide range of beauty brands from both India and abroad. The arrival of Sharvari, which marks the beginning of an exciting new chapter in this journey, further confirms Nykaa's belief in the transformational power of beauty.
"Sharvari's authenticity and influence make her a strong voice for today's Nykaa consumer—someone who seeks personal meaning and expression in their beauty journey," said Anchit Nayar, Executive Director and CEO of Nykaa Beauty. She shares Nykaa's spirit of individualism and progress. As we strengthen our ties with India's youth, we are honored to have her as a member of our family.
"I'm thrilled to join Nykaa as its Brand Icon," Sharvari said, expressing her excitement. I've always appreciated how Nykaa combines my favorite Indian and international brands in one location. This collaboration seems like a logical progression of my personal beauty narrative. Being a part of a company that genuinely embraces these ideals excites me since, to me, beauty is all about confidence and self-expression.
At Nykaa, Sharvari's contribution goes beyond simple endorsement. In addition, she will be a member of the Nykaa Best in Beauty (NBIB) Awards 2025 jury, which will give her a significant role in influencing the direction of Indian beauty. Top trend-setters and industry experts who appreciate innovation and quality in beauty products make up the NBIB jury.
Through this collaboration, Sharvari will engage her audience with motivational advertising campaigns and original material that highlights individuality and self-assurance. She will contribute her distinct voice and style to some of the platform's most memorable events, such as the Hot Pink Sale, Nykaa Play, Nykaaland, and New at Nykaa, creating a deep bond with beauty enthusiasts nationwide.
