- Myntra launches a zero-commission program for newly onboarded women's ethnic wear brands
- Launch coincides with the pre-festive season and India's 79th Independence Day
- The drive is intended to aid new players in the ethnic wear category gain exposure and sales through a busy shopping period
Myntra has unveiled a zero-commission promotion for newly joined women's ethnic wear brands, in time with the festive season.
The three-month program, beginning August 15, is under the Myntra Rising Stars program, designed to showcase local labels and celebrate Indian craftsmanship.
Under this program, Myntra will be onboarding 500 brands in the next quarter, giving new players in the ethnic wear space a visibility and sales push in the course of one of the most hectic shopping festivals of the year.
These brands will be registered for the Rising Stars program and get access to Myntra's strategic account management services on a service-fee model. These services entail actionable business growth insights, onboarding assistance, accelerated payment cycles, and access to the M-Express delivery network for improved customer experience.
“The zero-commission scheme isn’t just an offer — it’s a launchpad for emerging brands to shine, connect with customers, and grow in one of the most vibrant markets in the world.” Rhea Kapoor, Fashion Retail Strategist
In order to push brand awareness, the initiative provides homepage and category page placements, and social commerce visibility through formats like Glamstream and Myntra Minis.
These formats combine influencer-driven content with checkout-enabled videos to enhance product discovery and engagement. Brands can also use Myntra's social and influencer ecosystem to push product launches, push trends, and communicate brand stories in engaging and interactive ways.
Members will also get access to analytics dashboards and reports on sales performance, impact of marketing, and industry trends. As Sharon Pais, Chief Business Officer at Myntra, states, the festival season offers a critical opportunity to celebrate India's ethnic wear heritage:
"The Indian ethnic wear market beautifully represents our cultural heritage and craftsmanship. We believe in offering an ecosystem for the next generation of brands that honor this legacy with a zero-commission model."
The initiative is available to women's ethnic wear brands looking to expand their online presence.
