The annual report of Godrej Consumer Products Ltd (GCPL) mentions that the implied value driven by the GoodKnight business based on the current market is over Rs 30,000 crore at present. This was bought by the firm's FMCG group for just Rs 100 crore in 1994 and in 1995 the firm sold 51 per cent of its share to Sara Lee and started a partnership with the US-based consumer goods company.
The business was later merged with the company in 2010 when GCPL bought Sara Lee's 51 per cent share for Rs 1,240.
As per sources, the total market capitalization of GCPL is over Rs 1.08 lakh crore. The chairperson of GCPL Nisaba Godrej mentioned in her statement about the acquisition of the company over the FMCG business of Sighanias of Rs 2,825 crore that promoted Kamasutra, Raymond Consumer Care, and Park Avenue brands.
Along with the most powerful brands GoodKnight and HIT, GCPL dominates the rapidly expanding home insecticide (HI) market in India. Nisaba Godrej referred to GCPL's entry into the deodorant and sexual wellness markets with brands like Park Avenue and Kamasutra as a 'significant' opportunity in the domestic market.
Nisaba stated about making GCPL a more sustainable and inclusive market while delivering business growth.
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