- Maria Sharapova, a tennis legend, becomes the new global brand ambassador for CFI
- The partnership demonstrates CFI's emphasis on quality, superior performance, and global reach
- Sharapova will use her widespread recognition and success-driven persona to represent the brand globally
CFI, a global leader in online trading, has announced a major partnership with tennis icon and Olympic medalist Maria Sharapova. The five-time Grand Slam champion and accomplished entrepreneur joins forces with seven-time Formula 1™ world champion Lewis Hamilton as CFI’s new global brand ambassador.
This multi-year collaboration reflects a shared commitment to excellence, resilience, and global impact. Maria’s achievements across sports, business, fashion, wellness, media, and interior design make her a strong representation of the values CFI stands for—precision, vision, and determination. Her journey from elite athlete to successful businesswoman aligns perfectly with CFI’s mission to empower individuals through innovation, education, and world-class financial solutions.
As an ambassador, Maria will engage in strategic brand initiatives, media activations, and public appearances designed to influence individuals everywhere and push for greater inclusion—especially women's inclusion—into the financial world. Her diverse career is a test case that demonstrates discipline and adaptability can bring lasting success.
Maria said, "CFI's emphasis on innovation, training and development of individuals truly spoke to me. Success, whether in business or sports, is about preparation, curiosity and purpose. I am honored to be an ambassador for the CFI and contribute to their international mandate to inform and inspire others on their own journey of growth."
Ziad Melhem, CFI FINANCIAL GROUP, stated further: "Maria Sharapova represents high performance, long-term thinking and resilience. Her story embodies the traits we admire in successful-environmental traders and investors, flexibility and emotional intelligence. This collaboration is a demonstration of our dedication to global influence through meaningful relationships with people of purpose."
This partnership is another first in the development of the CFI as a brand-focused brand, underscoring its approach of combining financial acumen with powerful ambassadors that include excellence and international scope.
