Honda Targets More Women Riders in India's Two-Wheeler Market

By: WE Staff | Monday, 21 July 2025

• HMSI aims to capture 30 per cent of the Indian two-wheeler market by 2030
• Honda views the Rising Participation of Women in the Workforce
• Honda plans to launch 30 electric motorcycle models globally by 2030

Honda Motorcycle & Scooter India (HMSI) aims to capture 30 per cent of the Indian two-wheeler market by 2030, up from 27 per cent. This aligns with Honda's global goal of achieving 50 per cent of global two-wheeler sales, including electric models. Honda views the rising participation of women in the workforce and their empowerment as a significant growth opportunity, and plans to tailor its products and outreach to serve female customers better.

HMSI President Tsutsumu Otani mentioned, "In India, 90 per cent of two-wheeler users are men, and only around 10 per cent are women. This represents a huge opportunity for growth as more women join the workforce and become independent." He further mentioned, "Honda sees India as a key market due to its size potential, holding an 80 per cent market share in the ASEAN region and becoming the second-largest two-wheeler seller in FY25, with retail sales of 47.89 lakh units, up from 40.94 lakh in FY24. Market leaders Hero MotoCorp sold 54.45 lakh units in FY25 and 53,97,315 units in FY24."

Honda plans to use its global product portfolio to cater to the Indian market, evaluating electric vehicles and flex-fuel models. The company plans to launch 30 electric motorcycle models globally by 2030, with a target of selling 4 million annually. However, challenges like inadequate charging infrastructure and unreliable electricity supply remain for widespread adoption.