In an effort to empower the country's SMEs, Amazon India's Prime Day sale this year will focus on products from small businesses on its platform. The two-day sale will begin on July 26 and will feature a wide range of products, including electronics, furniture, and health and household items.
The Prime Day sale aims to assist lakhs of SMEs, startups, and female entrepreneurs who were impacted by the economic crisis during India's second Covid wave.
Over 2000 new products will be launched during the sale across categories such as fashion, electronics, grooming, and grocery from brands such as Action Pro, Navlik, The Man Company, Satyamani, Khadi, and many more.
It will also kick off the launch of over 300 new products from top brands including Xiaomi, Samsung, boAt, Bajaj, Intel, Adidas, Max, FCUK, MyGlamm, The Moms Co, Mamaearth, Nescafe, and Hasbro.
SMEs' products can be found on Amazon through various programmes such as Local Shops, Amazon Saheli, Launchpad, and Karigar.
Amazon India has partnered with HDFC Bank to provide customers with a 10% instant discount when using HDFC Bank Debit and Credit cards, as well as EMI transactions. There are unlimited 5% reward points for Prime members that can be redeemed on Prime Day purchases made with the Amazon Pay ICICI Bank Credit Card.
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