Women CMOs Almost at Par with Male Counterparts Globally

By: Rachita Sharma, Managing Editor | Tuesday, 16 April 2024

Marketing today has become the backbone for building a successful business venture. Given the highly competitive nature of today’s business climate, marketing ensures that, prospective customers are made aware of the products and services. Marketing leaders leverage their proficient business and marketing skills across the branding and marketing areas for the variegated industry background firms, be it corporate public or business sector.

The marketing function has also seen a plethora of women leaders making their mark in the field. A host of women have been helping their respective companies expand their market share multitude times and scaling along their dignified product & services portfolio.

It is encouraging to note that in the world’s leading companies, women seem as likely to be influential CMOs as are males, accounting for almost 45 percent (near to half) of the total CMO roles. In the current edition of Women Entreprneeurs Review magazine, we shine the spotlight on a few such women leaders.

In this magazine edition meet Cherryn Dogra, CMO, Bharti Real Estate. Cherryn is armed with nine years of experience at organizations like Pernod Ricard and William Grant and Sons, she transitioned to real estate in 2014, joining Lodha Group (Now Macrotech Developers) in Mumbai. In the last decade, Cherryn has steered marketing for industry giants such as DLF and currently serves as the Chief Marketing Officer for Bharti Real Estate.

We also introduce readers to Jaya Marwah, CMO, CEID Consultant and Engineering. She is an adept professional with a proven ability to identify business opportunities and revenue models, devise strategic marketing plans & secure profitable clients. Jaya has a track record of enhancing operational effectiveness by implementing diverse marketing activities for robust brand visibility and showcasing strong leadership and organizational skills.

In this magazine also read about Anooja Bashir, Co-Founder, FlexiCloud. Anooja is a seasoned marketing strategist with over 18 years of diverse industry experience. As the CEO, her expertise lies in crafting innovative solutions with a number-centric approach.

We also share the professional journey of Rajni Patwardhan, Head of Marketing, Kale Logistics Solutions. In her extensive 18- year career across IT, LogTech, ITES, e-Learning, Shipping, and NGO sectors, Rajni has excelled in roles ranging from marketing, sales, project management, centre of excellence, innovation, and leadership strategy, to budgeting. A strategic leader and effective team builder, she is passionate igniting enthusiasm, cultivating relationships, and driving positive outcomes through strategic and authentic storytelling and advocacy.

Read more about these women leaders and their approach to creating effective marketing campaigns.

Do let us know your thoughts.