Indian PR Agencies Undertaking Road To Inclusivity In Leadership Roads

By: Rachita Sharma, Managing Editor | Friday, 12 April 2024

Public Relations (PR) is largely known to be female dominated sector, where the gender ratio for entry level roles is 3:1 in favour of women. More than half of the professionals in the field of PR are women, with females constituting nearly 70 percent of the total work force.

Although women form a majority in PR, yet there exists a significant inequality in the pay that both genders receive. According to US Bureau of the Census, 2017 men make significantly more than women in PR illustrating that inequalities for women are still relevant today. The same disparity can be witnessed when it comes to leadership roles in the sector as well. Women hold only about 30 percent of the top positions in the PR industry, despite being in a majority in entry level and mid-level roles.

The road to inclusivity is a long one and PR firms are enroute the tough journey. The current edition of Women Entrepreneurs Review magazine celebrates the women leaders who have broken the glass ceiling in the world of PR. We bring into spotlight a list of Women Leading PR Agencies in India.

Surabhi Trivedi, Founder of Media Maniacs Group is one of the prolific women featured in the magazine’s current edition. She began her journey as an entrepreneur with a dream to establish a PR agency, a project she envisioned as the culmination of a rewarding career aligning with her intellectual aspirations. In 2016, Surabhi wholeheartedly poured her heart and soul into bringing that dream to fruition by founding Media Maniacs Group. With a commitment to excellence, Surabhi's leadership has played a vital role in the agency's growth, making it a prominent player in the realms of PR and media. As a leader, Surabhi channels her passion, intellect, and industry insight to steer Media Maniacs Group towards prominence in the realms of public relations and media.

Surabhi is joined by Kavya Baburaj. She is the Founder & CEO of Social PR, a pioneer in influencer marketing in Kerala's business landscape. With a relentless spirit and strategic vision, she navigates challenges, shaping the company's success. Kavya's dedication, resilience, and innovative approach have positioned her as a trailblazer in the dynamic world of PR.

Read more about these women leaders and the impact they are creating in the Indian PR landscape. Do let us know your thoughts.