An Ode to New-Age Decor Brands & the Talented Women behind their Success

By: Rachita Sharma, Managing Editor | Tuesday, 28 February 2023

A house is an extension of its inhabitants’ personality. Merely putting up four walls does not make a home; a space becomes a home when people residing within these four walls let their personality shine through the space’s design and décor.

While back in the day, home décor was considered an elite concept, things have evolved greatly. Today’s consumer not only has a wide world view but also has the aspiration of creating living spaces that reflect their personalities distinctly. Buying power is another factor that has piqued people’s interest in home décor. Post pandemic, as our homes become an extension of our work life too, more and more people want to adorn these spaces with unique and beautiful décor pieces that can liven up the space. Today, one can see this trend going beyond the tier 1 cities. Millennial consumers living in relatively smaller cities also aspire to create beautiful homes that are decorated with unique décor pieces.

D2C has also acted as a boon for such young and upcoming brands. With no middleman to slow down the process, brands today communicate with consumers directly. This personal connect helps them create a loyal consumer base that is perfect matched with their aesthetic.

This rise in demand is promptly matched out with a host of new age décor brands that cater to every possible design sensibility and aesthetic. The current edition of Women Entrepreneur Magazine shines the spotlight on upcoming and talented décor brands created by talented women designers. The edition introduces you to Aprajita Bhargava Bhasin, COO and Interior Consultant, East Lifestyle. Her company East Lifestyle, formerly known as 'Colonial Outpost', is known in the furniture design industry for its handcrafted bespoke products. Having been in the business for over 26 years East Lifestyle is a boutique brand that does not mass-produce items.

We also bring to you the story of Aditi Gupta, Founder, Ev Home. From the small city of Moradabad to the educational valley of Dehradun to a metropolitan like New Delhi, Aditi has a varied mix of different cultures. Her brand EvHome finds a perfect balance of workmanship and functionality, ethics and allurement, heritage and innovation. Its USP is its design which is oriented using mix media of materials like glass, Pu leather, and Resin. These stellar women leaders are joined by the equally talented Janaki Kirloskar, CEO, Kika Tableware. She began her own business venture, by amalgamating her creativity & designs to bring life to the dining tables in the form of crockery. Kika carved out a niche for itself with its contemporarystyled dinnerware that exudes luxury because of the 24k gold or platinum embellishments.

These women leaders have succeeded in creating a niche for themselves and their brands in the industry. Right from understanding the needs of their clients to executing the final output, each of these brands is helping consumers create their dream homes. Do let us know you thoughts.