TATA WPL 2024: Indian Brands Supporting Cricket ka Queendom

By: WE Staff

The TATA WPL 2024 driven by the BCCI is a great sporting event uplifting female cricket players. To shower their prominent support, these Indian giants including Puma, Skechers, Mia by Tanshiq, etc have sponsored distinctive 5 franchises of the league.

The second edition of the Tata Women’s Premier League has kicked off with banger performances, thrilling scores, splendid spells of the spinners, and some stylish finishes. The players of each team are competing hard to secure their place at the table top and clinch that victorious trophy. So far 5 matches have been conducted offering great performances of the domestic and international players for their teams in the ground of M Chinnaswamy Stadium, Bengaluru. The biggest tournament of the year commenced on 23 February and the cricket enthusiasts will witness the finals on 17 March 2024.

There are five distinctive teams competing for the trophy include, including Defending Champions, Mumbai Indians, Royal Challengers Bangalore, UP Warriorz, Delhi Capitals, and Gujarat Giants. The teams will have 22 league matches including the semifinals and finals where the first 11 matches will be held in M Chinnaswamy Stadium, Bengaluru and the next 11 matches will be held at Arun Jaitley Stadium, Delhi.

The tournament started with some phenomenal performances during the opening ceremony. In order to support, Cricket ka Queendom and Cheer The W, Bollywood superstars, including Shah Rukh Khan, Varun Dhawan, Shahid Kapoor, Sidharth Malhotra, Kartik Aryan, and Tiger Shroff performed on stage to make the event memorable. As the actors cherish the women players, there are some great brands and leading companies who are supporting the teams by sponsoring them. Here is a list of sponsors who are showcasing their support for the individual teams.

Delhi Capitals led by Meg Lanning

Title Partner: DP World

Principal Partner: GMR Sports

Official Partner: Greenpanel

Associate Sponsor: Nuego

Kit Partner: Puma

Audio Partner: JBL

Out of these companies, JBL, an audio brand that is owned by HARMAN, a subsidiary company of Samsung Electronics has announced its cooperation with Delhi Capitals this year at TATA WPL whereas the JSW GMR Sports is the new principal partner of DC that promotes sports amongst the youth of India.

Mumbai Indians led by Harmanpreet Kaur

Principal Partners: Lotus Herbals, Ashok Leyland

Official Partners: Usha International, Lovechild by Masaba, DHL, Radio City Fever, Radio One, Dream11

Associate Partners: Confluent, Skechers

The new sponsor celebrating women in cricket for MI is LoveChild by Masaba which aims to showcase the diversity, inclusivity, and individuality of beauty. It celebrates the strength and cultural influence of remarkable women. Further, Skechers is the new official kit partner of MI that added a touch of style and comfort to their game whereas their new Technology Partner, Confluent is a data streaming company.

Gujarat Giants led by Beth Mooney

Title Sponsor: Ambuja Cement

Principal Sponsors: Fortune, Joy, JSW Paints, Adani Group, HDFC Life

Gujarat Giants, owned by Adani Group, have secured Joy as their principal sponsor for the new WPL season as well as they have formed ties with the Indian life insurance company, HDFC Life for WPL 2024.

Royal Challengers Bangalore led by Smriti Mandhana

Title Sponsor: Kajaria Ceramics

Principal Partners: Mia by Tanshiq, Royal Challenge Whisky

Associate Partners: Puma, Himalaya, ITC Sunfeast Baked Creations

Official Radio Partners: Fever, Big FM

ITC Sunfeast Baked Creations has partnered with RCB for WPL 2024, offering gourmet food and delectable treats, showcasing the vibrant color red, a perfect blend of style and synergy.

UP Warriorz led by Alyssa Healy

Title Sponsor: Kay Beauty

Associate Sponsors: CarLelo, French Essence Perfume, Transworld

Official Partner: Pond's

UP Warriorz has partnered with the digital car-buying platform, CarLelo, and Pond's Sun Miracle Sunscreen as associate partners supporting the female players in the 2024 edition.

Apart from the individual team sponsors, there are some distinguished firms who have offered their sponsorship to the complete Women's Premier League tournament 2024.

Tournament Title Sponsor: TATA

Official Partners: Ceat, Dream11, Amul Kool, Sports18, Jio Cinema

Associate Partner: Sintex