- FarmDidi, a pickle brand, which supports rural women, has raised ₹7 crore in funding
- The capital was provided by Samved Ventures and investors
- The funds will be utilized to employ additional personnel, enhance products, and expand its network of women entrepreneurs
FarmDidi, a direct-to-consumer (D2C) pickle company that empowers rural women, has raised more than ₹7 crore in a Seed financing round headed by Samved Ventures.
It also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and an angel network of investors connected with IIM Calcutta and Symbiosis.
The startup intends to invest the money in team building, research and development, technology-enabled quality control, and building its network of female entrepreneurs from 2,000 to more than 5,000 members in the next few years.
Pickles, which come with family legacies and handed-down recipes, are a common feature of Indian homes. FarmDidi allows rural women to make small-batch; farm-fresh pickles free of chemicals and preservatives and employ contemporary quality systems to satisfy consumer demands.
Established in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi has grown rapidly. The brand does business with annual recurring revenue (ARR) of ₹18 crore, shipping over 30,000 orders every month.
It's the #1 pickle brand on Amazon, with four of the top ten bestseller spots. The brand is also listed on fast commerce platforms like Blinkit, Zepto, Big Basket, and Swiggy Instamart.
Investors noted FarmDidi’s potential in addressing challenges in the rural self-help group (SHG) sector, where distribution gaps and inconsistent quality have limited growth.
Amit Srivastava, Partner at Samved Ventures, stated that FarmDidi’s tech-led model provides clean-label, traceable products while supporting women micro-entrepreneurs.
Shanti Mohan, LetsVenture Founder, pointed out that FarmDidi shows the potential of purpose-driven companies to grow through an emphasis on consumer trust and quality.
The startup has been awarded by UNDP, Shark Tank India, Wharton Economic Forum, the Government of Maharashtra, and NITI Aayog.
FarmDidi hopes to enable a million women entrepreneurs and become a top clean-label food brand in India and around the world, frequently likened to a "tech-enabled version of Lijjat Papad."
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