Akshita Gupta Launches Digital Content Platform 'The Channel46' to Assist & Empower Indian Women

By: WE Staff | Thursday, 16 December 2021

'The Channel46' is a newly established digital content-community-commerce platform aimed at assisting Indian women between the ages of 25 and 45 in becoming better versions of themselves in any endeavour they choose. The website, which is backed by Kolkata-based Veeline Media Limited, creates actionable material that empowers women to make little improvements in their lives.

Women can study and discuss issues ranging from sexual health and wellness to entrepreneurship, lifestyle, and helpful DIYs on 'The Channel46.' According to a survey by the Internet and Mobile Association of India (IAMAI) and Kantar Research, about 900 million individuals in India would use the internet by 2025, with 42 percent of those being women. The Channel46 intends to capitalise on this growing audience by focusing on three areas: content, commerce, and community.

The Channel46's creator and founder, Akshita Gupta, remarked, "The platform is emblematic of my journey from a conservative household to becoming an independent entrepreneur. I wanted to be in a position to give other women a chance to break out of the old school box we were compelled to be in and reach their full potential. At The Channel46, there is something for every woman from all walks of life- from expert-led advice columns, DIY budget hacks and so much more. Our plans going forward include launching communities for learning, networking, and engaging like-minded women to have conversations on topics they consider important to them.”

Veeline Media Limited provided a pre-seed investment to help Akshita Gupta establish a digital beauty and content platform and scale to 100,000 monthly users in a year. The Channel46 has also launched an e-commerce store with a focus on a diverse range of women-focused brands, the majority of which are founded by women.

Anil Kumar Gupta, Managing Director of Veeline Media Ltd., stated, "Investing in digital entities has been a key priority for the Veeline family office. Investing in The Channel46 is an investment into the future of millennial women across India. We are excited to take this journey alongside them."

Users can find a variety of content on Channel46's website and social media accounts, including expert-led advice columns, how-to text and video guides, health, fitness, leadership, and entrepreneurship tips and tricks for women, exclusive features from powerful female entrepreneurs, as well as home remedies, DIYs, budget guides, and more.

The Channel46 is dedicated to assisting women in becoming better versions of themselves in all aspects of their lives. The goal of the digital content platform is to help women make little improvements in their life by providing them with actionable content that will help them grow, add value, and learn. There is also an e-commerce store for Channel46. They hope to start learning communities, networking groups, and other events in the future where women from all walks of life may interact and grow with like-minded women.