Actor Deepika Padukone set to launch a lifestyle brand rooted in India

By: WE Staff | Wednesday, 8 September 2021

Actor Deepika Padukone is ready to launch her lifestyle brand rooted in India but will have a global reach. The brand is likely to roll out in 2022 and the first category to be launched will focus on skincare and beauty.

“While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Deepika Padukone in a statement.

Talking about her latest venture, Deepika Padukone said in a statement, “India, I believe, has always been positioned uniquely.”

Deepika Padukone is an internationally acknowledged actor and stepped into Hollywood in 2017 with the film XXX: The Return of Xander Cage, co-starring Vin Diesel. She made her film debut with the Kannada film Aishwarya and her Bollywood debut with Om Shanti Om, co-starring Shah Rukh Khan. She is well known for her Bollywood films including Cocktail, Piku and Bajirao Mastani.

Padukone is also an entrepreneur and made her entry in Time’s 100 Most Influential People in the World in 2018. In 2015, she founded the Live Love Laugh Foundation to decondemn mental health and raise awareness about the same.

She formed her company ‘Ka Productions’ in 2018, which backed her movie Chhapaak and is also the production company behind her upcoming films The Intern and ’83. Deepika has invested in the startup Blu Smart, and Drums Food International with the help of Ka Productions.

Padukone is very much known for her contribution to any social initiative. She has donated a plentiful amount of Rs 15 Lakh to the ‘Save Bala’ campaign. Bala Prajapati is a 25-year-old girl from Uttar Pradesh who is currently battling a life-threatening kidney ailment.