In the ever-evolving landscape of the media industry, founders play a crucial role in shaping the trajectory of their ventures. The intricacies of media, with its dynamic trends and technological advancements, require leaders who can navigate the complexities with vision and adaptability. Establishing a media company involves more than just realizing a dream; it demands an acute understanding of industry nuances and a commitment to staying ahead of the curve.

Surabhi Trivedi, Founder of Media Maniacs Group began her journey as an entrepreneur with a dream to establish a PR agency, a project she envisioned as the culmination of a rewarding career aligning with her intellectual aspirations. In 2016, she wholeheartedly poured her heart and soul into bringing that dream to fruition by founding Media Maniacs Group. With a commitment to excellence, Surabhi's leadership has played a vital role in the agency's growth, making it a prominent player in the realms of PR and media. As a leader, Surabhi channels her passion, intellect, and industry insight to steer Media Maniacs Group towards prominence in the realms of public relations and media. Let’s get to know more from her in this one on one interaction.

Walk us through your academic and professional path. What were some pivotal points during this journey?

I completed my undergraduate studies in Journalism & Mass Communication and pursued a master's degree in PR & Advertising, and now after 12 years of academic gap, I am pursuing my executive MBA now from IIM Indore. The inception of Media Maniacs Group dates back to 2015, and since then, it has undergone significant growth. Although the group initially faced challenges, particularly in navigating the competitive field of PR, it eventually achieved notable success. However, the journey was not without obstacles, as the emergence of the COVID-19 pandemic impacted businesses, including Media Maniacs Group. Despite this setback, the group resiliently persevered, putting in hard work to overcome challenges and propel the business to new heights of success.

Give us a glimpse of the various areas of expertise you have developed as leader in marketing, PR and brand building.

As a leader in marketing, PR, and brand building, I have honed expertise across a spectrum of disciplines. At Media Maniacs, a distinguished PR & Digital Marketing Agency, my leadership extends to a comprehensive range of services. These encompass traditional PR strategies, cutting-edge Digital Marketing techniques, and impactful Influencer Marketing campaigns. Furthermore, my proficiency extends to overseeing projects in Web Development, Graphic Designing, and Content Marketing. This diverse skill set ensures a holistic approach to brand elevation, seamlessly integrating various facets of communication, technology, and creativity to deliver effective and impactful solutions for our clients.

Introduce us to Media Maniacs Group. What was the underlying idea behind establishing the venture and its key areas of expertise?

Allow me to introduce Media Maniacs Group, a cohesive team comprised of seasoned public relations specialists and digital media experts. The genesis of this venture stemmed from a vision to establish a dynamic force capable of generating innovative ideas, strategic plans, and effective actions, ensuring our clients consistently outshine their competitors. Our expertise extends across diverse industries, spanning real estate, IT, education, art & culture, agriculture, sports, lifestyle, hospitality, and healthcare. Media Maniacs has carved a distinct niche by adeptly managing all facets of media engagement for clients, ranging from strategic media planning and brand building to orchestrating PR activities, product launches, press events, and other outreach initiatives. Our goal is to deliver comprehensive solutions that propel our clients to the forefront of their respective industries.

As a leader in marketing and brand building, what do you consider to be some of the most formidable challenges in today's business landscape? How do you navigate these obstacles?

The primary hurdle we encounter is managing unrealistic expectations. Establishing a brand is a gradual undertaking, demanding strategic thinking and planning, particularly for startups. To address this, we prioritize open and transparent communication. From the outset, we establish and discuss realistic expectations with our clients, ensuring mutual understanding and alignment. By fostering a clear understanding of the gradual nature of brand development, we work collaboratively with clients to navigate challenges and foster a realistic perspective that acknowledges the time and strategic efforts required for effective brand awareness, setting a foundation for successful outcomes.

Illuminate the pivotal professional milestone in your journey and unveil the guiding principles behind your success.

My success mantra revolves around comprehending each client's unique needs, providing them with the attention they deserve, and narrating their stories through the art of storytelling. This approach is coupled with strategically conveying these narratives to the appropriate market, ensuring a tailored and impactful dissemination of each client's message.

What transformations do you anticipate in the future landscape of marketing and PR?

In the dynamic realm of Public Relations, the industry undergoes continuous evolution to adapt to the changing world. The influx of new technologies, innovative trends, and progressive strategies has become integral in propelling brands forward. It is crucial for PR and marketing professionals to stay abreast of the latest market trends, ensuring they provide optimal services to clients and brands. Staying informed and adaptive to these changes becomes paramount in navigating the evolving landscape effectively.

Surabhi Trivedi, Founder, Media Maniacs Group

Surabhi Trivedi is an entrepreneur and an experienced PR professional. In 2016 she founded a PR agency in order to build a career that aligns with her intellectual aspirations. As a leader, Surabhi channels her passion, intellect, and industry insight to steer Media Maniacs Group towards prominence in the realms of public relations and media.