- The Asian Football Confederation (AFC) and Visa have accelerated their strategic partnership
- Visa becomes the respectable worldwide supporter of the AFC Women’s Asian Cup Australia 2026
- The collaboration goals to raise fan engagement and visibility for women’s soccer throughout Asia
The Asian Football Confederation (AFC) and Visa have introduced a growth in their strategic alliance, with Visa now serving because the reliable global supporter of the AFC Women’s Asian Cup Australia 2026. This marks Visa’s first direct partnership with Asia’s optimum women countrywide football match and highlights each corporation’s shared commitment to growing the profile and impact of women football.
The partnership helps the AFC’s imaginative and prescient to raise the women’s sport across the continent, leveraging Visa’s expertise in stable payments and fan engagement. Visa has been a pioneer in promoting women’s soccer globally, serving as the first specific sponsor for UEFA women competitions and an extended-standing accomplice of FIFA’s women’s tournaments.
AFC General Secretary Datuk Seri Windsor John expressed confidence that the 2026 version could be the most a success Women’s Asian Cup yet, with Visa playing a vital role in its achievement. Visa’s Group Country Manager for Australia, New Zealand, and the South Pacific, Alan Machet, noted the vicinity’s strong support for women football—highlighted by way of over 11 million viewers for the 2023 Matildas suit.
AFG CEO Patrick Murphy welcomed the improved partnership, calling it a new bankruptcy in the collaboration. The event can be held from March 1 to 21, 2026, across Sydney, Perth, and the Gold Coast, offering 12 country wide teams in 27 suits.
Semi-finalists will earn computerized qualification for the 2027 FIFA Women’s World Cup, while area-finalists will input the Olympic qualifying rounds for the 2028 Games in Los Angeles. The Final Draw is scheduled for July 29 at Sydney Town Hall.
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