Sania Fazal Joins JioStar as Creative Director for Brand Solutions

By: WE Staff | Thursday, 26 February 2026

• Sania Fazal hired as Creative Director at JioStar
• Emphasis on Brand Solutions, Content Partnerships, and Branded Content
• Managed branded integrations for popular TV shows such as Bigg Boss and Khatron Ke Khiladi

JioStar has hired Sania Fazal as Creative Director – Brand Solutions, Content Partnerships & Branded Content, which she announced on LinkedIn.

In her announcement, Sania wrote, "I’m happy to share that I’m starting a new position as Creative Director – Brand Solutions, Content Partnerships & Branded Content at JioStar!"

Before moving to JioStar, she worked at Viacom18 Media for almost a decade, taking up different roles in brand solutions and partnerships. During her time at the company, she oversaw major branded integrations for popular television IPs like Bigg Boss and Khatron Ke Khiladi.

Her role involved designing end-to-end integration solutions for major intellectual properties and developing customized multi-platform solutions that fit client needs. She worked on innovation-based partnerships and revenue-generating brand collaborations in different industry domains.

In her previous role, Sania was associated with HT Media Ltd. There, she created holistic brand solutions for on-ground and media properties such as the Kala Ghoda Arts Festival and HT GIFA.

She started her professional journey as a market analyst at MitKat Advisory Services. She worked on research and advisory projects.

This new appointment at JioStar is the first leadership position for Sania. In her new role, she will be responsible for creative strategy and brand integration projects related to content partnerships and branded content.