Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Juhi Godambe – Arabellaa

Founder: Juhi Godambe | Instagram: @juhigodambe | Category: Luxury fashion and resort wear

Fashion entrepreneur and digital creator Juhi Godambe has established herself in the fashion and lifestyle space through her styling content, fashion inspiration, and brand collaborations. With an academic background in fashion, including studies at the London School of Fashion, Juhi developed an interest in building a fashion label of her own. Rather than relying solely on her family's established presence in the beauty industry, she wanted to create an independent identity through entrepreneurship.

This ambition led to the establishment of Arabellaa in 2015, a Mumbai-based homegrown fashion label centred on resort wear, contemporary silhouettes and Indian textiles. The brand brings together global fashion influences and traditional craftsmanship, creating clothing for women who appreciate elegant designs with a travel-inspired aesthetic. Its collections feature dresses, relaxed silhouettes, resort wear, and versatile outfits designed for different occasions. Arabellaa also highlights the role of its in-house artisans in bringing its designs to life. For Diwali shoppers looking beyond conventional ethnic wear, its collections offer an interesting alternative for festive get-togethers, destination celebrations, and holiday wardrobes. Explore its collections and shop directly through the official Arabellaa website.