Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Aanam Chashmawala – Wearified

Founder: Aanam Chashmawala | Instagram: @aanamc | Category: Beauty and cosmetics

Beauty content creator and entrepreneur Aanam Chashmawala, popularly known as Aanam C, has spent over a decade reviewing beauty products, creating makeup tutorials and engaging with consumers online. Her journey as a blogger, which began in 2011, gave her an opportunity to understand the expectations and frustrations of beauty enthusiasts. Over time, she realised that there was room for more inclusive, high-performance beauty products that catered to different Indian skin tones and individual preferences.

Drawing on her experience and conversations with her audience, Aanam founded Wearified as a community-driven beauty brand. Rather than simply introducing another makeup label, she wanted to create products that prioritised quality, inclusivity and the actual needs of consumers. She also invested considerable time and her content creation earnings into developing the business before bringing it to the market. Its product portfolio includes lip oils, bullet lipsticks, sunscreens and other beauty essentials. For Diwali, shoppers can explore its lip products and makeup essentials to complement their festive looks. Those interested can browse and purchase products through the official Wearified website.