Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Kritika Khurana – Kritika Khurana Jewels

Founder: Kritika Khurana | Instagram: @thebohogirl | Category: Handcrafted jewellery

Popular fashion influencer Kritika Khurana, widely recognised by her online identity, That Boho Girl, has inspired followers with her distinctive fashion choices, bohemian styling and experimental approach to dressing. Having built a community around her personal aesthetic, Kritika eventually decided to translate her long-standing interest in statement accessories into an entrepreneurial venture.

Her jewellery label, Kritika Khurana Jewels, was launched in 2026 after years of developing the concept and exploring designs. The idea stemmed from her personal habit of collecting jewellery from markets, travels and vintage finds, often combining pieces that did not necessarily follow conventional styling rules. She wanted to create jewellery that felt expressive, individual and versatile rather than restricted to particular occasions. The collections feature statement earrings, necklaces, bangles and other distinctive accessories, with designs drawing inspiration from bohemian and contemporary aesthetics alongside traditional craftsmanship. For Diwali, these pieces can add character to sarees, lehengas and fusion outfits, particularly for shoppers who enjoy maximalist styling. Customers can explore the collections and place orders through the official Kritika Khurana Jewels website.