Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Parul Gulati – Nish Hair

Founder: Parul Gulati | Instagram: @parulgulati | Category: Hair extensions and hair accessories

Actor and entrepreneur Parul Gulati is known for her acting projects and entrepreneurial journey, particularly for building a business in a category that was not widely discussed in India. Her experience on film and television sets made her realise the difficulties of finding high-quality hair extensions within an accessible budget. When a production house declined to allocate funds for the extensions she wanted, Parul decided to explore the opportunity herself. This led to the launch of Nish Hair in 2017.

The brand was founded with a clear purpose: to normalise the use of hair extensions and make quality hair solutions accessible to women dealing with hair thinning, hair loss, damaged hair, or simply looking to experiment with their appearance. Nish Hair offers 100 per cent human hair extensions, clip-in toppers, wigs and other hair accessories. What started as a small home-run venture has developed into a business serving customers across different markets. Parul's entrepreneurial journey also gained wider attention when she pitched Nish Hair on Shark Tank India Season 2. For festive occasions, customers can explore its extensions and styling solutions to create different hairstyles without making permanent changes. Products can be purchased through the official Nish Hair website.