Rida Tharana – Nari
Co-founder: Navya Varma | Instagram: @rida.tharanaa | Category: Sarees
Popular fashion and lifestyle content creator Rida Tharana has built a strong digital presence through her fashion inspiration, personal storytelling, and lifestyle content. Taking her love for Indian fashion beyond social media, she ventured into entrepreneurship with Nari, a saree label co-founded with Navya Varma in August 2026. The idea developed from Rida's admiration for Navya's taste in sarees and their shared interest in creating a label that celebrates everyday Indian dressing. The name Nari brings together the first syllables of their names, 'Na' from Navya and 'Ri' from Rida.
The brand's first collection focuses on tissue and cotton sarees in versatile colours, with an emphasis on accessible pricing and limited-edition collections. Interestingly, the founders also travelled to Kolkata to understand the weaving process and interact with artisans and vendors before developing their collections. For Diwali, shoppers can explore its understated yet elegant sarees for family gatherings, festive lunches and traditional celebrations. The collection is available through the official Nari website.
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