Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Simran Bhatia and Dolcy Bhatia – Swish by Dolcy & Simran

Co-founders: Simran Bhatia and Dolcy Bhatia | Instagram: @swishbydolcyandsimran | Category: Luxury ethnic and occasion wear

Sisters Simran Bhatia and Dolcy Bhatia have combined their shared interest in fashion and entrepreneurship to build Swish by Dolcy & Simran, a label specialising in luxury ethnic and occasion wear. Simran began her journey as a fashion blogger at just 18, when the Indian digital creator ecosystem was still in its early stages. Through her fashion blog, The Swish Browse, she shared styling inspiration, outfit ideas and personal fashion recommendations with an increasingly engaged audience. The positive response to her content encouraged her to explore fashion entrepreneurship alongside her sister Dolcy.

The sisters initially established their online fashion retail venture, Swish Boss, in 2017, before developing their fashion business further. Their shared vision was to make traditional Indian clothing more contemporary through statement designs, distinctive embellishments and modern silhouettes. Swish by Dolcy & Simran offers an extensive selection of luxury lehengas, embroidered sarees, jumpsuits and Indo-western ensembles designed for weddings and special celebrations. Its collections are particularly relevant during Diwali, when shoppers look for elaborate outfits for family gatherings, parties, and festive events. With its focus on craftsmanship and occasion dressing, the label offers options for those who enjoy statement ethnic fashion. Customers can explore the collections and shop through the official Swish website.