Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Preity Prerna – Preity Prerna Store

Founder: Preity Prerna | Instagram: @preity_prerna | Category: Natural skincare and haircare

Digital creator and entrepreneur Preity Prerna has developed a loyal online community through her content on natural skincare, haircare, and traditional home remedies. With millions of subscribers on YouTube, she became known for sharing simple self-care practices inspired by ingredients commonly found in Indian households. Her content particularly resonated with people looking for accessible alternatives to expensive skincare products and complicated beauty routines.

Her entrepreneurial journey grew organically from these conversations with her audience. After experiencing the benefits of traditional ingredients such as turmeric, curd, and other kitchen-based remedies, she began sharing her experiences online. The growing interest from her community encouraged her to take the next step and develop a commercial range that reflected the same philosophy. Preity Prerna Store brings together hair and skincare products inspired by familiar Indian beauty rituals, including ubtan-based cleansers, hair oils, serums, and other personal-care essentials. The brand makes everyday self-care more approachable through ingredient-led products and practical routines. For Diwali, its offerings can also be considered for personal-care gifting and festive grooming preparations. Customers can explore the range through the official Preity Prerna Store.