6 Must-Try Beauty-Skincare Brands Led by Bollywood Divas

By: WE Staff

Bollywood, the heart of the Indian film industry, has long been a trendsetter in fashion, beauty, and lifestyle among generations. In recent years, several leading Bollywood actresses have leveraged their influence and personal brands to launch successful beauty and skincare lines in the Indian beauty and cosmetic sector. These ventures capitalize on their fame and showcase their passion for beauty and commitment to quality.

Fashion and skincare go hand in hand which has become the need of society in the drastically changing environment. Skincare is a lifestyle, focusing on nurturing our largest organ, the skin to maintain overall health and well-being.  Looking after your skin using sustainable products has become essential to nurture it with care and attention.

In order to keep in line with the trend, these Bollywood actresses are redefining beauty standards by combining personal passion with an entrepreneurial spirit, offering high-quality, affordable products that promote inclusivity, sustainability, and affordability, empowering consumers to embrace their individuality.

Women Entrepreneurs Review has listed 6 Bollywood divas who are ruling the Indian film industry with their talent, chic style, and also with their exquisite skincare brands.

82°E by Deepika Padukone

Deepika Padukone's self-care brand, 82°E, offers skincare products inspired by the meridian. Pronounced as 'Eighty-Two East' is inspired by reflecting Deepika's journey as a modern woman rooted in India but with a global outlook. Co-founded with Jigar Shah, it aims to raise Rs 50 crore with Ka Enterprises. With revenue of Rs 11 Cr, it plans to expand its product line. Deepika's venture firm, Ka Enterprises, has also backed startups including Epigamia, BluSmart, Mokobara, and Supertails, and following 82°E funding, it will contribute $30 billion in the beauty and personal care market to both men and women. The startup generated revenue of Rs 10.4 crore in FY23.

82°E is an Indian self-care brand that combines traditional Indian ingredients with modern scientific compounds to create high-quality skincare products. Their products include Pomegranate Sheen Lip Oil, Lotus Splash Cleanser, Ashwagandha Bounce Moisturizer, Turmeric Shield SPF 40 PA+++ Sunscreen Serum, Face, Beard, and Body Cleanser, Gel Body Cleanser, and Body Lotion SPF 20 PA++. They are vegan, cruelty-free, and clinically tested.

Anomaly by Priyanka Chopra

Bollywood diva Priyanka Chopra who has also ruled the Hollywood film industry in the past few years founded Anomaly in February 2021 and later launched in India in 2022. This is a gender-neutral, cruelty-free hair care brand with a net worth of INR 4,300 crore, making it the second wealthiest beauty brand globally. The brand offers a range of products including shampoos, conditioners, hair masks, and dry shampoo with an aim to provide clean and effective hair care for all hair types. The brand focuses on sustainable packaging and affordable pricing, with each item priced at $5.99.

Anomaly hair care products are formulated with natural ingredients like safflower seed oil, sweet almond oil, olive oil, jojoba oil, argan oil, castor oil, bamboo essence, aloe vera, eucalyptus, and rosemary leaf extract. They are free from common chemicals like parabens, sulfates, and phthalates. Through personal appearances, social media, interviews, and exclusive partnerships with Nykaa, Priyanka Chopra is vocal about her brand.

Kay Beauty by Katrina Kaif

Kay Beauty, founded by Indian actress Katrina Kaif in 2019, has experienced significant growth, with an annual revenue of $7.57 million as of March 2023. With an annualized GMV run rate of over Rs 100 crore, the brand offers a wide range of products for all skin types, including 48 shades of lip crayons. Kay Beauty aims to promote an inclusive beauty standard and has expanded its presence across India. Established in partnership with Nykaa, it is one of India's fastest-growing beauty brands.

It offers a diverse range of beauty and cosmetic products such as Matteinee Lip Crayons, Matte Action Lip Liners, Maestrobe Metallic Lip Toppers, Kohl Star 24 Hour Kajal, Ink Artist Gel Kajal, High Drama Smoky Kajal, Brow Studio Eybrow Definer Pencil, etc. These products are tailored to meet diverse beauty needs, including lips, eyes, and brows, and are formulated to suit all skin types.

Hyphen by Kriti Sanon

Kriti Sanon being an exceptional actress has expanded her entrepreneurial ventures with the launch of her skincare brand Hyphen in July 2023. It combines natural and active ingredients for clean, vegan, PETA-certified products in collaboration with mCaffeine (PEP Technologies). The brand aims for zero plastic footprint and a "mass premium" offering, making skincare accessible at reasonable prices.

Hyphen is a D2C skincare brand focusing on specific skin concerns, offering face serums, and other products priced between Rs 400-600, with a Rs 30 crore investment in logistics, R&D, and digital marketing. The brand philosophy combines natural and scientific ingredients to offer powerful skincare solutions. The product line includes essentials like Barrier Care Cream, Golden Hour Glow Serum, and All I Need Sunscreen SPF 50 PA++++.

9Skin by Nayanthara

9Skin, a skincare brand founded on September 29, 2023, by popular actress Nayanthara, director Vignesh Shivan, and entrepreneur Daisy Morgan, offers cruelty-free, sulphate-free, and paraben-free products using Nano Technology. Targeting Indian, Singaporean, and Malaysian consumers, the brand offers premium products including serums and moisturizer creams starting from Rs 999, with plans to expand to Singapore and Malaysia. The brand offers a range of premium skincare products, emphasizing clean and luxurious self-care.

Nayanthara is a passionate advocate for self-care, valuing it as a vital aspect of well-being. She dedicates her commitment to self-care and passionately shares her routine through 9Skin. Some of the popular categories of the brand's products are Revive, Rejuvenate, Eternelle, Illuminate, and Scintillate. The products use natural ingredients that suit every skin type.

Akind by Mira Kapoor

Mira Kapoor co-founded Akind, a cruelty-free, vegan, and dermatologically tested skincare brand in partnership with Reliance Retail's beauty platform Tira. The brand was launched at Tira's flagship store at Jio World Drive in Mumbai and is available both online and offline. The brand targets India's growing D2C customer base and offers personalized care. The products are priced between Rs 488 to Rs 1000, offering a range of skincare solutions. It has unveiled nine key products, categorized into three segments: Build, Balance, and Defence simplifying skincare routines and promoting self-care. The brand offers various skincare products, including Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, Sleep Tight Firming Serum, Oil-Free Balancing Cleanser, Soothing Toner, Sun Stick, and Sunscreen Primer.