Women-Led T20 Ad Drives Buzz Ahead of Men's T20 World Cup

By: WE Staff | Monday, 12 January 2026

• Star Sports Breaks norms with women-led T20 World Cup promo
• Indian men start T20 World Cup defence under Suryakumar Yadav on Feb 7
• Role-reversal campaign features Shafali Verma, Jemimah Rodrigues and Deepti Sharma backing India to retain the ICC title

Marking a new benchmark in sports marketing, Star Sports’ latest men’s T20 World Cup 2026 promotion places India’s women cricket at the forefront. The promo is led by India’s women cricketers and driven by Shefali Verma’s widely shaped punchline.

Showcasing a forward-looking marketing frontrunner, JioStar has received praise for the innovative promotion, which is set to kick off on February 7 across India and Sri Lanka. Shafali Verma, Jemimah Rodrigues and Deepti Sharma, reinforces the campaigns core message take center stage in the well-executed promo, voicing their confidence that the ICC trophy will stay in India.

“On 2 November 2025, a dream came true. But now it’s time to get onto the field again, roar again and wave our flags once again. Because now it’s time for our men to shine. We got one cup home — we won’t let the other one go,” say Jemimah and Shafali in the video

“After all, our boys are no less than our girls,” Shafali adds — a line that has since gone viral across social media platforms.

Amplifying the audience connect, the ad features women players in men’s jersey’s underscoring a role-reversal concept embraced by fans. The campaign is being applauded for reversing the long-standing norm of men fronting women’s tournament promotion strategies.

Starting a new chapter, India will defend the T20 World Cup title under new captain Suryakumar Yadav, opening their campaign against the USA on February 7 before facing Namibia, Pakistan, and the Netherlands.