Snack brand Troovy has secured Rs 100 crore in a Series B funding round led by Fireside Ventures. Sharrp Ventures and other investors also participated in the round, providing fresh capital to the Gurugram-based company.
In June, Troovy was exploring a Series B fundraise of up to Rs 200 crore. The latest investment comes after the brand raised $5 million in a Series A round in January this year, led by Fireside Ventures and Sharrp Ventures, with participation from existing investors Spring Marketing Capital and Veltis Capital.
Earlier, Troovy raised $2.3 million, equivalent to Rs 20 crore, in a pre-Series A funding round in May 2025. Fireside Ventures led that round, continuing its investment in the snack brand as the company advances its growth plans.
The funds raised will go towards increasing its R&D and manufacturing capacity, expanding its distribution through quick commerce and offline channels, and speeding up its Build Together model, Troovy writes in the press release.
Key Highlights:
- Troovy raised Rs 100 crore in a Series B round led by Fireside Ventures
- The funds will support R&D, manufacturing and distribution expansion
- Troovy offers snacks, sauces, spreads and millet pasta for children and families
Troovy, founded in 2023 by Aditya Mukherjee and Mansi Baranwal is a food and snacking brand, which has products like snacks, sauces, spreads and millet pasta. The brand's emphasis is on the use of well-chosen ingredients to provide convenient food for children and families.
The company designs products with the inputs and input awareness of parents as well as children's likes and dislikes. It seeks to develop products that make better food choices more attractive, and a consumer-first approach.
It's 10% to 12% oil in Troovy's potato chips versus 35% to 40% for mainstream chips, Troovy said. The company is also supplying ketchup and seasonings with no synthetic additives or preservatives for children, with the label "clean label.
The brand is targeting the kids’ health food segment and is competing with Slurrp Farm, Timios and The Mumum Co.
Brands like Troovy, Slurrp Farm, Open Secret and Beyond Snack are capitalizing on the elevated demand for better-for-you foods and growing in direct-to-consumer (D2C), e-commerce, quick-commerce and offline retail channels.
Investors are also interested in the sector. Slurrp Farm raised Rs 30 crore in an extended Series C funding round in February this year. In July 2026, Open Secret raised Rs 50 crore in equity investment from Desai Brothers Group and debt institutional investors.
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