Triptii Dimri Named Victoria's Secret's Indian Brand Ambassador

By: WE Staff | Saturday, 11 April 2026

• Victoria’s Secret makes Triptii Dimri its very first brand ambassador in India
• This step is highly significant for the company’s growth plans in the Indian market
• Triptii Dimri will play a vital role in building a strong bond between the brand and the Indian audience

Victoria’s Secret has appointed Triptii Dimri as its first brand ambassador in India, marking a significant milestone in the brand’s expansion in the market. She will be representing the brand in order to create a greater connection between Victoria's Secret and Indian consumers.

As competition rises in the premium lingerie and athleisure segments in India, companies are fighting to attract the young, fashionable consumer. By signing on Dimri, Victoria's Secret hopes to make themselves even more relatable to both urban millennial and generation Z consumers.

Victoria's Secret has had a relatively short history in India thus far but is forging ahead with a strategic plan. The company's entry into India began on November 22nd, 2021, via the launch of an online beauty store.

They opened their first full-line store on September 10th, 2022, at Phoenix Palladium Mall, which offers a selection of lingerie, beauty products and accessories. Since then, Victoria's Secret has continued to open retail locations throughout major metropolitan areas and has intensified efforts to grow its omnichannel presence.

Dimri's latest campaign coincides with the introduction of the new Summer Signature & Cool Air collection, both based on comfort and everyday essentials. The ambassador strategy also complements product innovation as a shift from international brand building to local storytelling.

“India remains an important, high-growth market for us,” said Abhishek Bajpai, CEO, Apparel Group India. “We are committed to finding new ways of tapping into evolving consumer needs that are based around confidence, individuality & comfort."

“I am excited to work with Apparel Group and their commitment to individualism and comfort is something that I feel very strongly about,” said Dimri.

With over 300 retail locations in over 50 cities in India, Apparel Group has over 20 brands within its operating portfolio. As a total group, Apparel Group operates over 2,500 stores with 85 brands around the world, allowing them to bring international brands into new and developing markets.

With a focus on comfort and diversity as its emphasis, Victoria’s Secret wants to reposition itself globally and sees India as a key growth opportunity. The Indian market requires both agility in brand building and responsiveness to customer expectations for a product mix that includes both a global visual aesthetic and a local relevance.

Victoria’s Secret is currently trying to strike the right balance between its history as a glamorous lingerie brand and its need to provide functional and everyday types of clothing. The ultimate success of the brand will depend on how well it can execute this balancing act in a more regionally centred manner.