Shraddha Shetty Takes Charge of Lotto Marketing at Agilitas

By: Women Entrepreneurs Review Team | Monday, 28 September 2026

Shraddhaa Shetty has joined Agilitas in her first brand-side role, taking charge of marketing for Italian sportswear brand Lotto. Her appointment comes as the five-decade-old brand looks to expand its presence and accelerate growth in the Indian market.

The move brings together Shraddhaa’s professional experience and her interest in fashion and sportswear, giving her an opportunity to shape the positioning and consumer narrative of an established global brand in India.

Founded in 1973, Lotto has built a strong reputation for performance-focused sportswear and lifestyle products, with a longstanding presence across sports such as football and tennis. As the brand continues to develop its footprint in India, Sh will play a key role in strengthening its relevance among today’s consumers.

In her new role, Shraddhaa will focus on enhancing Lotto’s brand equity, increasing consumer engagement, and positioning the label within India’s rapidly evolving sportswear and athleisure market.

Key Highlights:

• Shraddhaa joins Agilitas as Brand Marketing Lead for Lotto
• She will drive Lotto’s brand growth and consumer engagement in India
• Her role will strengthen Lotto’s positioning across India’s sportswear and athleisure market

Lotto is a strategic acquisition for the company, which has been steadily expanding its footprint in the Indian market, as it aims to tap into the demand for international sportswear brands in the country. Agilitas has been steadily expanding its business footprint and sees Lotto as a strategic addition to its portfolio to gain access to India's hunger for international sportswear brands.

Shraddhaa’s appointment reflects Agilitas' dedication to merging global heritage with local relevance, aligning with the growing demand for athleisure and performance wear in India. With her experience and passion for the industry, she is poised to add a fresh twist to Lotto's branding efforts.

Shraddhaa's career path has always been driven by her fascination with fashion and sportswear, and this is a perfect opportunity for her to do so and connect with consumers in meaningful ways.

The challenge for Lotto is to strike a balance between what worked well in the past and what resonates with the modern audience, and Shraddhaa's leadership will play a pivotal role in shaping campaigns that would deliver performance credibility and lifestyle versatility. Whether it's digital storytelling, or experiential activations, she will be committed to making sure Lotto distinguishes itself from the pack.

The appointment also marks the trend of premium sportswear brands from across the globe investing in India's growing market, which is increasingly demanding more recognizable, international sportswear brands. With the strengthening of Lotto's positioning by Agilitas, Shraddhaa's job will be pivotal in defining its identity among consumers that care about heritage and innovation in India.

Her arrival into the Agilitas fold as Lead, Brand Marketing for Lotto signifies more than just a career progression; it's a strategic move for the brand. Together, Shraddhaa's expertise and passion will shape Lotto's future in India, ensuring the brand's 50-year legacy resonates with the country's new market.