High-protein frozen food brand Protein Pantry has raised Rs 9 crore in seed funding, led by Sharrp Ventures, with participation from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital. The round also saw participation from angel investors including Varun Alagh, Rishubh Satiya, Avnish Anand, Arush Chopra, Saurabh Munjal and Signal Ventures.
The company said the fresh funding will be used mainly to establish and scale its manufacturing facility. Protein Pantry also plans to invest in research and development and strengthen its supply chain as it expands its operations.
Founded in November last year by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry is a clean-label frozen food brand focused on high-protein, ready-to-cook products for Indian consumers. Its products are made with kitchen-shelf ingredients and contain no refined flour, preservatives or palm oil, with a stated protein-to-calorie ratio of 1:10. The products are manufactured entirely in-house.
Key Highlights:
- Protein Pantry raised Rs 9 crore in seed funding, led by Sharrp Ventures, to expand its operations
- The company will use the funds to scale manufacturing, R&D and its supply chain
- Founded by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry plans to expand its high-protein frozen food range and reach more Indian cities
It is now live direct-to-consumer in Delhi, Mumbai, Bengaluru and Jaipur, and on quick commerce platforms like Blinkit, FirstClub and Flipkart Minutes in Delhi, Mumbai, Bengaluru and Hyderabad, says company Protein Pantry. The brand stated that it has helped more than 30,000 households and has a high repeat rate. It aims to go online as quick commerce in Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai by the end of the year.
The brand is going at a market segment dominated by protein supplements and protein snacks. It offers a range of products including soya chaap, kebabs, cutlets and falafels, which are baked as opposed to fried and prepared without refined flour, preservative or palm oil. The company also makes its marinades, sauces and chaap base in-house at its factory.
The brand is also working on new formats and plans to expand its list in the national capital of Delhi. It plans to expand its protein variety into different categories and become available in major cities of the country through direct-to-consumer and fast commerce within the next 12 to 24 months.
Recent investment in the segment has included Campus Fund's investment in Athenaprotein's pre-seed round in September of this year to scale the development of its high-protein food portfolio and cold-chain distribution, and Axtell Capital's $15 million investment in Stata's Venture Capital round in June this year.
Recent investment in the segment includes Campus Fund's investment in Athenaprotein's pre-seed round in September of this year to scale its high-protein food portfolio and cold-chain distribution, and Axtell Capital's $15 million investment in Stata's Venture Capital round in June of this year. In February of this year, The Whole Truth raised approximately $51 million in a Series D investment to build out its clean label protein and packaged food business.
Current Issue
Most Viewed
- 1 Talented Indian Female Actors Who Also Moonlight as Successful Producers
- 2 7 Indian Female Podcasters You Must Know About
- 3 7 Powerful Independent Indian Women Journalists Who are Voices of Change
- 4 Ruchikaa Kapoor Sheikh: The Creative Mind Behind Netflix India's Popular Shows
- 5 7 Most Influential Women Educators India has had over the Years
- 6 11 Breakthrough Female Faces Ruling the Indian OTT Platforms
- 7 8 Timeless Female Indian Classical Dancers & their Legacy
- 8 Women's Health Startup HerMD Closing Doors Amid Industry Challenges
- 9 Real Meets Reel: A List of 11 Indian Movies based on Real Women
- 10 Rasha Hassan: A Visionary Leader On A Mission To Transform Dubai's Real Estate Landscape
- 11 5 Indian Women-led IPOs You Must Know About
- 12 11 of the Most Iconic 21st Century Women to become "The First Indian Woman"
- 13 India's 7 Funniest Women Stand-Up Comics You Must Follow
- 14 Aparna Purohit : Leading India's Most Popular OTT Platforms
- 15 How Leaders Can Balance Risk & Innovation in Today's Banking Landscape
- 16 Dr. K. Shilpi Reddy: Sculpting Healthier Futures For The Next Generation With Reforms In Obstetrics Care
- 17 Sylvia Dcosta: A Visionary Business Leader Pushing The Limits And Setting High Professional Standards
- 18 Top 5 All-Rounder Women Cricketers of India
- 19 How Tata AIA is Empowering Women with Insurance That Understands Their Needs
