Priyanka Saini Joins BBDO Worldwide as Associate VP

By: Women Entrepreneurs Review Team | Monday, 31 August 2026

Priyanka Saini has been appointed as Associate Vice President at BBDO Worldwide, as announced through a post on her LinkedIn profile.

Announcing the move, Priyanka wrote, “Starting a new chapter as AVP at BBDO Worldwide. Looking forward to bringing my experience to a team known for some of the industry's most iconic work. Onward to new challenges, new learning, and a lot of exciting work ahead.”

Priyanka joins BBDO Worldwide after spending over four years at Cheil India. During her tenure, she managed the JSW MG Motor India account and led a team of 25 members for integrated marketing campaigns. She worked on campaigns and product launches for models including the MG Windsor EV, Comet, Astor, ZS EV, Gloster and Hector. She also contributed to Hero MotoCorp’s 2025 vernacular festive campaign, Aaya Tyohar, Hero Pe Sawaar.

Prior to Cheil India, Priyanka spent more than six years with Brand Bazooka Advertising, managing clients across real estate, automotive, food, consumer electronics and hospitality sectors. Her role involved brand strategy, ATL and BTL campaigns, digital and social media marketing, along with new business development. Her portfolio included brands such as Ashiana Homes, Sansui, Accor Hotels, Panzani Pasta and ShopClues.

Key Highlights:

• Priyanka has joined BBDO Worldwide as Associate Vice President
• She led a 25-member team managing the JSW MG Motor India account at Cheil India
• She brings extensive experience across multiple industries and leading brands

Earlier in her career, she worked as an Account Manager at Nutcrackers, handling integrated campaigns and event activations for brands including Nayaab Jewels, Skoda, MyCab and Jewels of Jaipur. Her responsibilities also covered social media and performance marketing, vendor negotiations and business development.

Priyanka started her professional journey at GirnarSoft, first in the sales team of the CarDekho portal and then creating and leading a team. She has an MBA with dual specializations in HR and marketing from Banasthali University.

Priyanka led a team of 25 on the JSW MG Motor account, bringing together all atl, btl and digital efforts which helped to drive sales by 19 per cent y-o-y in 2025 and help the brand cross the 100,000 cumulative EV sales mark. She's worked on Windsor EV, Comet, Astor, ZS EV, Gloster and Hector, as well as campaigns like “Unbelievable”, “EV Sahi Hai” and “Drive the Legend”, which swept the victories in Effie, Maddies, E4M, IMA, Times Drive, Brand Storyz and ICOTY awards between them. She has also contributed herself to Hero MotoCorp's festive campaign “Aaya Tyohar, Hero Pe Sawaar”, which was a vernacular campaign, and it has successfully surpassed its sales targets for the year 2025.

The journey of Priyanka from being an account manager at Jaipur firm Nutcrackers to group account manager at Brand Bazooka to avp designate at BBDO is a textbook case of a category hopper. An Ashiana Homes real estate stint, a Panzani Pasta fmcg berth, and a ShopClues e-commerce position, followed by a Beetel telecom experience – each role was a layer that brought the brand strategist to a new level.