Mumbai-based beauty and body care brand MoroMaa has raised Rs 1.5 crore from Aviral Bhatnagar of AJ VC in exchange for a 9% equity stake. The funding comes as the company looks to expand its presence in India’s growing beauty and personal care market.
Founded by Soundous Moufakir, MoroMaa launched in June 2026, with a focus on bringing Moroccan beauty traditions and ingredients to Indian consumers. The brand describes its approach as M Beauty, a Moroccan-inspired beauty category built around ingredients sourced directly from Morocco.
The company has recorded early customer traction within months of its launch, with two of its products reportedly selling out during the first two months of operations. MoroMaa plans to use the newly raised capital to develop more products, strengthen its distribution network and expand its reach across India.
Key Highlights:
- MoroMaa raises Rs 1.5 crore from AJ VC for a 9% equity stake
- The brand plans to expand its product portfolio and strengthen distribution across India
- MoroMaa brings Moroccan beauty ingredients and traditional beauty practices to Indian consumers
Soundous Moufakir serves as the company’s solo founder and CEO and has a professional background spanning finance and entertainment. Her experience and connection to Moroccan beauty traditions have shaped MoroMaa’s focus on introducing Moroccan ingredients and beauty practices to the Indian market.
With the latest funding, MoroMaa will focus on product development, distribution and increasing awareness of Moroccan beauty in India. The company aims to build a wider portfolio while making Moroccan-inspired skincare, haircare and body care offerings more accessible to Indian consumers.
The latest investment comes as MoroMaa seeks to establish Moroccan beauty as a distinct category in India’s beauty and personal care market. The company plans to use the funds to expand its product range, strengthen distribution and make its offerings accessible to a wider consumer base.
MoroMaa’s proposition is built around authentic Moroccan ingredients and beauty rituals, with the brand sourcing key ingredients directly from Morocco. Its approach combines traditional Moroccan beauty practices with products developed for Indian consumers and their skincare needs. The company’s own account of its origins highlights ingredients such as argan oil, Moroccan nila and hammam-inspired rituals as part of its brand identity.
The company has also reported early traction, with two of its products selling out within the first two months of operations. Following the funding, MoroMaa intends to widen its product portfolio and strengthen its presence across India while building greater awareness around Moroccan beauty.
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