IGP Celebrates Raksha Bandhan by Honouring 10,000 Women Behind the Thread of Love

By: WE staff | Friday, 8 August 2025

IGP, a global D2C multi-category gifting platform, goes beyond the tradition of gifting by celebrating the 10,000+ women artisans whose skilled hands transform rakhis into pieces of artisanal jewellery. These intricately designed threads are not just rakhis, they’re wearable art, crafted with care, beauty, and cultural richness to honour the sibling bond. This year, the brand brings alive the true essence of its campaign ‘Rakhi Wali Feeling’ by showcasing the craftsmanship and dignity behind each piece. By working closely with its in-house community of women artisans, who are at the heart of its rakhi collections, IGP not only provides a meaningful source of income for thousands of families but also takes Indian artistry global, making every delivery a celebration of tradition, empowerment, and fine craftsmanship. 

The brand’s newest video offers a cinematic glimpse into the emotional and purposeful journey of these artisans, women who have not only mastered their craft but also found a sense of community, identity, and empowerment through their association with IGP. By onboarding over 10,000 women across India, IGP has helped them transform their skills into a source of livelihood, enabling them to support their families, celebrate their talents, and take pride in being an integral part of festive traditions.

“Raksha Bandhan isn’t just one of India’s biggest gifting moments, it’s a celebration of love, tradition, and the bonds that hold us together. At IGP, it’s also a reminder of the meaningful role we can play in empowering over 10,000 women artisans whose skill and creativity bring each rakhi to life. Every rakhi we deliver is not only a gesture of love, but also a reflection of their craftsmanship and a vital source of livelihood for these artisans. We’re proud to be part of millions of sibling stories while contributing to something much bigger,” said Tarun Joshi, Founder & CEO, IGP.

IGP’s Raksha Bandhan initiative goes beyond gifting, it’s a celebration of craftsmanship, empowerment, and community. At the heart of this effort is IGP’s commitment to supporting over 10,000 women artisans across India by sourcing handcrafted rakhis directly from women-led artisan communities. This not only helps preserve traditional artistry but also provides a vital seasonal income for thousands of families. With each rakhi delivered, IGP is taking Indian craftsmanship global, turning every gift into a meaningful expression of heritage and impact.