Freshworks Appoints Kady Srinivasan as Chief Marketing Officer

By: WE Staff | Friday, 9 January 2026

• Freshworks has appointed Kady Srinivasan as its new Chief Marketing Officer
• She has more than 15 years of experience as a marketing leader
• Her contributions will help Freshworks emphasize providing uncomplex service software

Freshworks has named Kady Srinivasan as its new Chief Marketing Officer. She brings over 15 years of experience as a marketing leader and has led marketing transformation in high-growth software-as-a-service (SaaS)-focused companies.

With her new role, Kady will be responsible for managing Freshworks’ international marketing initiatives and helping to drive its mission of providing service software solutions to help customers and employees experience improved interactions.

Kady will directly report to Mika Yamamoto, the Chief Integrated Customer Growth Officer for Freshworks, who is currently managing their Marketing, Customer Support, and Small Business and Commercial Sales and Customer Success teams.

Mika Yamamoto stated that Kady's profile meets Freshworks' needs: “Kady's skills and experiences in building and scaling large-scale marketing programs and global marketing organizations under various go-to-market models product-led growth, inbound, and enterprise go to market models align”

Before moving on to Freshworks, she was the Chief Marketing Officer at You.com and Lightspeed Commerce.

Prior to that, she was the Senior Vice President and Global Head of Marketing at Klaviyo. Additionally, she has experience as the Chief Marketing Officer and Chief Revenue Officer at Owlet Baby Care.

"I'm glad to be joining the services industry at a time when artificial intelligence is rapidly transforming the service experience," Kady stated.

"I am impressed that the vision of Freshworks is to build services that are powered by AI to make service experiences simpler and more effective," she added. "I certainly look forward to contributing to the success of brand and business expansion."

Besides being associated with her corporate capacities, Kady is a venture advisor at Relay Ventures and also counsel’s high-growth AI startups such as HighTouch and Doss.