EmpowerHER'25 Focus on Women's Leadership in AI-Driven Marketing

By: WE staff | Friday, 19 December 2025

• EmpowerHER’25 was attended by innovators, entrepreneurs, and digital strategists, all gathered
• This event is organized by SHELeadsIndia
• This initiative embodies the SHELeadsIndia founder, Nikita Vora, desire to see more women leadership

EmpowerHER’25, hosted by SHELeadsIndia, provided a forum for innovation, entrepreneurship, and digital strategy where the best minds interacted, engaging with topics related to the convergence of technology, purpose, and the need for human touch.

The event is the realization of founder Nikita Vora's vision to enhance women's leadership representation in AI-run marketing.

During her talk, she emphasized that there is a need to improve women’s access to technology and resources to help scale their ideas, as there is no lack of ambition among women.

The event included a dialogue with Sujata and Taniya Biswas, the co-founders of sustainable fashion label Suta, with their journey from a corporate job to becoming entrepreneurs.

How important social impact with scalability is, was driven home by an experience that Sujata had in a village in West Bengal that shaped their outlook on social impact.

Suta, which was a bootstrap venture, was cited as an example of scaling focusing on customers. The brand experienced tremendous growth during the Covid era by using storytelling and marketing tech and expanding its retail outlets in India.

Boot-strapped growth was discussed in a session conducted by Soumya Kalluri, who is the founder of upcycled denim fashion brand, Dwij.

The summit also featured a panel discussion moderated by Deepti Khutal, Vice President–Partner Solutions, INVIDI Technologies.

Panelists Amita Deshpande, founder, reCharkha, and Snehal R. Singh, publisher & coach, MSW Publishing, spoke on the practices of entrepreneurship wherein the developments made must be accompanied by awareness.

In general, the conversations emphasized how women entrepreneurs have increasingly turned to technology as a platform on which to tell stories of their community involvement, in addition to their business goals.