CoinDCX Launches #TearTheStereotype Campaign for Women in Investing

By: WE Staff | Tuesday, 6 January 2026

• CoinDCX, India's largest crypto exchange has launched the #TearTheStereotype campaign
• It is a campaign to confront stereotypes about women and financial decision-making
• It addresses the assumption that women are disengaged from investing

#TearTheStereotype movement, which focuses on breaking the stereotyping of women and their importance in investment-related decision-making.

The idea behind the movement is that the stereotype of women being less inclined towards investment or new forms of assets might not be true. Statistics from CoinDCX suggest that the number of women crypto investors has noticeably increased in the last year.

The company has noted the growing trend of adoption by women, including in Tier II and Tier III cities. This is not just a scenario of more women entering the investing scene but also accessing the markets in a more organized manner regarding portfolio allocation and transactions. This is already a departure from the conventional mindset.

The “#TearTheStereotype” campaign has been initiated to not only raise awareness about such changing realities and paradigms but to further encourage debate and discussion about financial agency, financial inclusion, and equal access to the digital economy in India. The campaign aims to empower women to take informed and confident financial decisions.

Prashant Verma, Chief Marketing & Growth Officer, added, “Old-school stereotypes have always clouded the image of women as decision-makers in finance. But the reality, as presented in our data, is quite different women are making informed investment choices, optimizing their investment portfolios, and controlling the future of finance.

With the #TearTheStereotype campaign, we would like to bring this reality to the forefront and encourage women to take charge of their own financial destiny. At CoinDCX, we believe that removing these outdated stereotypes is necessary for creating a truly inclusive finance space.”