Chennai-based skincare brand CHOSEN has raised an extension of its Series A funding round from Avnish Chhabria and Saurabh Kapoor, the founders of Wellbeing Nutrition.
Earlier in May 2026, the startup secured $5 million in a Series A round led by Fireside Ventures, with participation from BOLD, L’Oréal’s corporate venture capital fund, Alkemi Growth Capital and other angel investors. The company had also raised $1.2 million in an angel funding round in 2024.
CHOSEN will use the latest funds to strengthen its research and development capabilities and expand its product formulation pipeline across topical skincare and nutraceuticals. The company also plans to focus on clinical validation and dermatological research, according to its press release.
Key Highlights:
- CHOSEN raises an extension of its Series A round from Wellbeing Nutrition founders
- The company will expand R&D, clinical validation and dermatological research
- Founded in 2020, CHOSEN offers over 50 products and exports to multiple international markets
CHOSEN was founded by Renita Rajan in 2020 and creates skincare products for melanin rich Indian skin. It is based on the science of exposome, which studies how environmental factors impact skin ageing, and targets four areas of ageing: pigmentation, skin texture, facial contour and facial hair ageing.
The company is looking to set up a Centre of Excellence that includes dermatologists in product development and research. It will also see its R&D, brand and growth staff increased as it moves on to the next phase of growth.
CHOSEN offers over 50 products in the category of skin care, hair care, body care and nutraceuticals. Its products are prescribed by more than 2,000 doctors. CHOSEN Sculpt, in 2026, was the first topical lower face contouring serum for the Indian market, supported by a 12 week clinical study carried out on Indian women published in the Journal of Cosmetic Dermatology.
The company sells its products online as well as on various online platforms including Amazon, Myntra, Swiggy, FirstClub and Distacart. Serves most of the functional codes across India, including Chennai, Coimbatore, Hyderabad, Bengaluru, Mumbai, Delhi NCR, Pune, Ahmedabad and Goa.
CHOSEN also exports to overseas countries such as the USA, United Kingdom, Australia, Canada, the UAE, Singapore, France, Sweden, Portugal, the Czech Republic, Hong Kong and Thailand.
Its brands are on par with those of skincare brands like Avène, Heliocare, Cetaphil, Sebamed, Shiseido, and Dr. Sturm.
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