Anveshan Raises 150 Cr Series B Funding Led by Vertex Ventures

By: Women Entrepreneurs Review Team | Tuesday, 2 June 2026

Anveshan, a clean-label food brand built around traditional nutrition, has raised INR 150 crore in a Series B round led by Vertex Ventures Southeast Asia & India.

The round also drew support from the International Finance Corporation, which is part of the World Bank Group, along with Swiggy co-founder Sriharsha Majety and existing backers including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.

The fresh capital will go towards strengthening manufacturing, speeding up product innovation, and widening Anveshan’s presence across offline and digital channels.

The company also plans to deepen partnerships with micro-entrepreneurs and traditional producers, while investing in quality infrastructure, procurement systems, and advanced testing.

Anveshan said it is working to make clean and minimally processed food more widely available in India.

Key Highlights:

• ₹150 crore raised: Anveshan secured Series B funding led by Vertex Ventures with IFC and other investors

• Growth focus: Funds will support manufacturing, product innovation, and wider market expansion

• Market trend: Reflects rising demand and investor interest in clean-label, healthy food in India

Co-founder and chief executive Kuldeep Parewa said access to “clean, authentic, and minimally processed food products in India has remained limited”, adding that the new investment will help the company strengthen its manufacturing and sourcing ecosystem, expand into newer categories, and reach a much larger consumer base.

Vertex partner Kanika Mayar said India’s food and nutrition market is “premiumizing”, with consumers seeking more transparency, quality and trust, and described Anveshan’s supply chain as scalable and technology enabled. Vertex Ventures is an early-stage venture capital firm with investments in companies such as Grab, FirstCry, Nium, and Licious.

Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country.

The funding fits a broader shift in India’s food market, where consumers are increasingly paying attention to ingredient lists, processing methods and health claims.

According to market researchers, the healthy food and organic categories are expanding steadily, helped by e-commerce and direct-to-consumer brands. IMARC estimated India’s healthy food market at $25.8 billion in 2025, rising to $59.8 billion by 2034, while Grand View Research puts the country’s organic food and beverages market at $2.0 billion in 2023, with growth to $7.6 billion by 2030.

Recent fundraises show that investors are still willing to back brands in this space. In February, Good Monk raised INR 33 crore in a pre-Series A round led by RPSG Capital Ventures, while The Whole Truth raised about $51 million in a Series D round led by Sofina and Sauce.vc. In December 2025, Alimento Agro Foods raised INR 52 crore from IvyCap Ventures.

The regulatory backdrop is also becoming stricter. In 2025, FSSAI launched a tool that lets consumers report misleading claims on food labels, and it later moved against the use of 100% claims in labelling and promotions.